Ramsbury Single Estate Spirits is proud to announce the launch of its dynamic new platform – Never out of place. With a focus on rejuvenation, innovation and establishing a strong connection with the younger demographic, Ramsbury Single Estate Spirits is elevating the brand’s look and feel in this new, contemporary chapter.
The driving force behind this platform is the desire to engage with a fresh generation of spirits enthusiasts, to drive relevance within one of the industry’s most influential consumer groups.
Complementing the new platform is an innovative TVC from creative agency, B-Reel, ‘The Unlikely Bartender’. The captivating short film tells a tale of the most unlikely of bartender… Set in a glamorous hotel, the whimsical narrative takes audiences on a journey through playful creativity and mystery, highlighting that Ramsbury Single Estate Spirits are ‘never out of place’.
The new platform and TVC will be supported with digital, print and OOH as the second phase of the roll out.
Ramsbury Single Estate Spirits recently expanded its gin range with the introduction of a new limited-edition Raspberry and Wildflower Honey Gin, bringing flavours of the spring-summer countryside to your glass. So ‘Never out of place’ reflects the brand’s confidence and dedication to providing a versatile offering that caters to the evolving tastes and preferences of its buyers.
Zack McDonald, chief creative officer at B-Reel, comments: “Since first sip, we at B-Reel believed that Ramsbury belongs on the top shelf. We’ve crafted a playful and premium campaign aimed at setting them apart from the competition and setting the stage for years of brilliant stories to come.”
The new platform and TVC aims to capture the personality of Ramsbury Single Estate Spirits in a way that is bold, relatable and innovate – showcasing a playful side of the brand to reflect the direction they are heading.
