O’Neills Sportswear has announced Charlie Smyth as its newest brand ambassador, bringing together one of Ireland’s most exciting sporting stories with a brand synonymous with Irish sport.
Originally from Mayobridge, County Down, Smyth has taken an unconventional route to the highest level of American football. Having established himself as a talented Gaelic football goalkeeper with Co. Down, he made the transition to the NFL through the league’s International Player Pathway programme before joining the New Orleans Saints.
His journey from the Gaelic football pitches of Ireland to the biggest stage in American football is a testament to his dedication, ambition and ability to embrace new challenges.
From Gaelic Football to the NFL
Smyth’s sporting background began in Gaelic football, where his kicking ability helped open the door to an opportunity few could have imagined.
After pursuing his ambition of playing in the NFL, he joined the International Player Pathway programme in 2024 and signed with the New Orleans Saints that March.
In November 2025, Smyth made his NFL regular-season debut for the Saints. He went on to make a significant contribution during the closing weeks of the season, including a memorable 47-yard game-winning field goal against the Carolina Panthers in December.
His progression has captured the imagination of sports fans on both sides of the Atlantic, highlighting the potential for athletes to take their skills from one sport to another. This partnership brings together shared connections to Irish sporting culture and an ambition to reach audiences across Ireland and North America. With his story continuing to inspire fans in Ireland, North America, and across the globe, O’Neills is delighted to welcome Charlie Smyth to the team.
Charlie Smyth, O’Neills brand ambassador, said: “What drew me to teaming up with O’Neills was, first of all, going back to my roots and where I come from. I’m very proud of where I come from, and being the proud Irishman that I am, looking to work with Irish brands – O’Neills was right at the top of that list, and it just made too much sense for me to make this happen.
“I’m absolutely delighted that it’s happening now. We’re getting to team up, and I can help spread awareness of Gaelic games through O’Neills. I’m looking forward to wearing my Mayobridge jerseys into the stadium tunnel walk where they take the photos. It’s just overall real pride in where I come from.”
Keelan Noone, marketing Manager at O’Neills North America, said: “Charlie represents exactly the kind of athlete we’re proud to stand behind at O’Neills. His journey from Gaelic football to the NFL highlights his ambition, determination and a commitment to his craft. He’s a great example of Irish talent succeeding on the world stage, and we want to support that and share the stories behind the athletes who will inspire the next generation.
We’re delighted to welcome Charlie to O’Neills and I’m looking forward to what we can achieve together!”
