RedPop® is bringing summer to life with a programme of consumer-focused initiatives designed to reinforce the “Snack Me” concept, which best captures the apple’s distinctive personality. With its compact and practical size, this little rebel with a sweet heart is establishing itself as the ultimate apple-shaped snack, perfect for a quick treat. This modern, versatile identity allows RedPop® to connect with those who love discovering new products and ways of enjoying them, whilst also successfully appealing to younger generations.
The summer promotional campaign kicked off in the UK with a high-impact out-of-home campaign, which saw the revival of one of RedPop®’s most recognisable partnerships: London’s iconic double-decker buses were once again transformed into brand ambassadors through a special livery, dedicated this year to the unmistakable heroine Supergirl. This initiative is designed to capture the attention of a broad and diverse audience in one of the country’s most recognisable urban settings, bringing RedPop®’s bold and distinctive character straight onto the city’s streets.
A key element is the collaboration between RedPop® and Supergirl, which was launched to coincide with the cinema release of the new film dedicated to the DC heroine at the end of June. Based on shared values such as independence and courage, this partnership reinforces the brand’s bold and unmistakable identity through one of pop culture’s most iconic and recognisable characters. In addition to the double-decker bus campaign and consumer and retail initiatives, the hallmark of the partnership is Supergirl’s unmistakable S-Shield, which has been featured on stickers and promotional materials over recent months. This highly recognisable visual element boosts brand awareness and makes the product more memorable on the shelf.
The programme of activities is rounded off by RedPop®’s digital strategy, which features a multi-country social media campaign centred on the “Snack Me” positioning, supported by specific influencer marketing initiatives. These include the “RedPop® 30 Days Apple Snack” challenge, which invites creators to share how they incorporate a natural snack into their daily lives, inspiring their communities with ideas and moments of consumption and encouraging them to take part in the challenge.
Through this integrated mix of local experiences, digital content and high-profile partnerships, RedPop® continues to engage British consumers in a direct, contemporary way, bringing its vision of natural snacking into contexts that are increasingly close to everyday life. Thanks to its practical size, its sweetness and a colourful, eye-catching visual identity, RedPop® reaffirms its status as a modern apple with a pop spirit that is both appealing and readily available: the perfect snack to unleash your rebellious spirit.
