Ritter Sport is excited to unveil its latest innovation: Ritter Sport Duo. The Ritter Sport Duo range features three unique bars, each combining two perfectly paired flavours for a double indulgence experience. Each bar is split half and half with two unique, mouthwatering flavours. Launching in the UK this July, starting with Sainsbury’s.
Ritter Sport, with its market penetration significantly above many legacy chocolate confectionery brands and an impressive 63% of its sales being incremental to the category[i], continues to outperform the market[ii]. This innovative new chocolate bar launch will also benefit from the brand’s NEW FOR 2024, brand building marketing platform launch and its largest ever investment into media. Reinforcing the brand’s commitment to delivering exceptional taste, quality, and sustainability.
The new Duo range is perfect for treat occasions, big nights in and sharing. Offering a distinctive double chocolate experience that goes beyond conventional bars, appealing to families, friends, and couples.
Each 218g Duo bar, MRRP £3.50, promises double enjoyment and a special indulgence with two delicious varieties in one.
Unwrapping the New Duo Range…
Opposites attract: Sweet’n Salty Duo. Sweet or salty? Preferably both! With “Caramel Crush” and “Big Brownie”, the new Ritter Sport Sweet’n Salty DUO combines these two opposites to create a perfect flavour experience in which delicious caramel cream with salty pieces of butter biscuit meets rich brownie cocoa cream.
Double the crunch: Crunchy Duo. Crunchy DUO is the perfect match for anyone wanting maximum crunch! “Crispy Cream” with a filling of fine hazelnut cream and crunchy cornflakes meets “Choco Crunch” with cocoa cream and chunks of macaroon and roasted hazelnut.
Give it a shot: Coffee Duo. Coffee lovers will find the perfect pair with Coffee DUO. “Milky Macchiato” with delicious coffee cream and fine Madagascar vanilla harmonised perfectly with “Crunchy Coffee” and its filling of cocoa cream with caramelised bits of coffee.
All products are made with 100% certified sustainable cocoa sourced from long-term partnerships.
The NPD launch is supported by Ritter Sport’s new brand-building platform, “World of More,” focusing on taste, quality, and sustainability. The platform features Don Choco, a loveable sloth character and Ritter Sport brand ambassador who passionately promotes Ritter Sport and his home, El Cacao, which is Ritter Sport’s wholly owned cocoa farm. Through his charming song and social media presence, Don Choco aims to share his love of Ritter Sport’s feel-good flavours, delighting chocolate lovers everywhere.
The platform launch campaign has already been seen by millions of consumers since its unveiling in May and has been generating significant buzz across social media and in-store, engaging UK consumers and encouraging them to start their love affair with the square. This momentum will continue throughout 2024, amplifying the launch of the new Duo range and enhancing the entire Ritter Sport lineup.
Benedict Daniels, managing director, Ritter Sport, UK and Ireland says: “Our new Duo bars mark a bold expansion in the chocolate confectionery world, building on our remarkable market outperformance and bringing fresh excitement to the category. This groundbreaking launch is not just another product – it’s a game-changer that offers valuable trade-up opportunities for customers by capturing the hearts of a younger, more dynamic audience compared to standard block chocolate. Perfect for sharing and bringing excitement to the ‘big night in,’ Ritter Sport Duo embodies three key drivers of chocolate consumption at home: unparalleled quality, innovative flavours, and intriguing textures. Whether it’s weekend gatherings, evening hangouts, or any special moment with friends, family, or couples, Ritter Sport Duo is the product that delivers twice the taste. Stay tuned for more thrilling updates from Don Choco and the World of More campaign – because we’re here to redefine consumers love of chocolate with more taste, more quality, and more sustainability!”
