Ruggable, the washable rug brand founded in the US in 2017, has today announced that for the first time in the UK market, their rugs will be available to view in-store, as part of a retail partnership with John Lewis.
In a move that is part of the brand’s strategy to diversify the Ruggable retail presence beyond direct to consumer, Ruggable will be part of an in-store experience at the John Lewis flagship store on London’s Oxford Circus, launching early December. The experience is part of the newly formed partnership with John Lewis, with Ruggable rugs being available on the website and app since 25th September.
Available in Ruggable’s hero flatwoven chenille rug texture, 115 designs are available to purchase through John Lewis in a variation of sizes and shapes, including bathmats and doormats. These include designs from Ruggable’s own range as well as top-selling licensed partners such as Morris & Co., Iris Apfel and Jonathan Adler.
Ruggable’s innovative 2-piece system is made up of a lightweight washable Rug Cover and a non-slip Rug Pad, making it stain-resistant, water-repellent and ultimately perfect for everyday life. Whether displayed proudly in the living room, bedroom, or kitchen, the washable rug system means every rug is both functional and stylish.
Clay Wertheimer, VP of Ruggable UK & Europe, commented: “We’re incredibly excited by our partnership with John Lewis & Partners. This will be the first time in the UK market consumers will be able to view the Ruggable product in-person, and see firsthand the style and quality of the rugs we produce.
The motivation to move to omnichannel is driven by a wider initiative to double down on our growth in the UK, and introduce our innovative brand to a wider audience who know and trust John Lewis.”
Further to the brand’s ambitions to double growth in the UK, Ruggable has also recently launched on Amazon UK, with 63 designs available since 12th November. The brand has also just launched a collaboration with British designer Matthew Williamson on a 6-piece collection, marking the first partnership launched specifically by Ruggable UK’s team.
All Ruggable orders placed in the UK are made and shipped from the company’s Birmingham plant. The plant is also part of Ruggable’s European fulfilment operation, helping deliver rugs across their European markets to customers in France, Germany, the Netherlands, Sweden and Finland.
