Sainsbury’s is set to make the start of summer more affordable, significantly boosting its commitment to value with the expansion of its hugely popular Aldi Price Match with the introduction of even more everyday essentials and exciting products to help customers celebrate the warmer weather and plan ahead to summer.
Sainsbury’s is bolstering its Aldi Price Match with the addition of over 100 products including family essentials across fridge and cupboard fillers and household products, as well as picnic favourites such as dips and quiche. This significant expansion means Sainsbury’s will now offer 800 products price-matched to Aldi in its supermarkets, more than any other retailer*.
Richard Crampton, Sainsbury’s Commercial Director – Fresh and Convenience said, ” With household costs going up, we’re working tirelessly to keep prices low for customers when doing their big shop at Sainsbury’s. With the biggest ever Aldi Price Match, we’re introducing hot weather favourites such as dips, ice cubes and fizz as well as family staples such as shower gel, cotton wool and period care, ensuring shoppers budgets can go even further this summer.”
New products customers can expect to see in Sainsbury’s Aldi Price Match:
Everyday Essentials: Household essentials are also seeing a value boost, with products such as shower gel, handwash, cotton wool and for the first time, period care, all now price matched to Aldi.
Family Favourites and More: Sainsbury’s is also expanding its ranges across popular categories such as bacon, sausages, feta, and pet food, providing even greater value on everyday staples.
Perfect for Picnics and Gatherings: A wider selection of delicious and convenient picnic essentials, including flavourful dips such as houmous and tzatziki, alongside classic summer favourites like quiche, sausage rolls and pork pies, and ice cubes.
Raise a Glass for Less: Sainsbury’s is expanding the variety of red, white, and sparkling wines price matched to Aldi, including Champagne, Cava, and Prosecco for the first time – perfect for those warm summer evenings.
The biggest ever Aldi Price Match complements the retailer’s other value offers, giving customers lots of reasons to do their big weekly shop at Sainsbury’s. This includes Nectar Prices which offers great prices on over 9,000 products, alongside hundreds of millions of personalised prices through Your Nectar Prices, which collectively saved customers £2billion last year, and Low Everyday Prices which offers market low prices on over 1,000 big brand products customers love.
