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Sharp & Roku launch the first Sharp Roku TV QLED in the UK

by Fiona Briggs
May 10, 2026
in Products
Reading Time: 2 mins read
Sharp & RokuSharp Corporation, a leading consumer electronics brand, and Roku, Inc., a pioneer in TV streaming, today announced the first Sharp Roku TV QLED for the UK market. The launch marks the latest milestone in Roku’s ongoing partnership with Sharp.
Designed to deliver premium picture quality and intuitive streaming, the Sharp Roku TV QLED model combines 4K UHD resolution with QLED (Quantum Dot) colour for vibrant, lifelike images, alongside smart features powered by the Roku TV operating system. Available in a 50″ screen size, the new model is designed to suit a wide range of living spaces while delivering a vibrant viewing experience.
With the Roku TV OS built in, customers can easily stream their favourite films, series and live TV across thousands of free and paid Apps, all from a simple, customisable home screen. Roku TV also offers helpful features including automatic software updates, universal search and a straightforward, easy-to-use interface designed for everyday viewing.
Rob Woollard, director of retail partnerships at Roku UK, shared: “We’re proud to be building on our continued partnership with Sharp as we bring a new Sharp Roku TV QLED model to the UK. Roku is focused on giving people more choice and an easy way to find something great to watch. With more UK households streaming in higher quality and upgrading their living-room set-ups, now is the perfect time to introduce this new Sharp Roku TV QLED. It combines premium picture performance with the award-winning simplicity people expect from Roku TVs.”
The Sharp Roku TV QLED model is available now at Currys in the UK:
·       https://www.currys.co.uk/products/sharp-4tc50hj6725k-50-smart-4k-ultra-hd-hdr-qled-tv-10301052.html
For more information, please visit:
·       https://www.roku.com/en-gb
·       https://www.sharpconsumer.uk/electronics/tv/
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