Hi-Spirits, one of the UK’s leading spirit distributors, has announced the launch of customer favourite, Sheep Dog Peanut Butter and Whiskey Flavour Liqueur, in Sainsbury’s stores nationally. Following the recent successes of flavoured whiskey in the UK, Sheep Dog has become a pioneer in the category, combining both the trend for flavoured whiskey with the ever-popular taste of peanut butter goodness. The versatile liqueur is best served in chilled shots, short cocktails, spritzes and hard shakes.
With the launch of its new bottle in one of the UK’s largest grocery retailers, Sheep Dog is excited for additional reach because it is already hugely popular amongst an adventurous, younger audience of experimental millennials. Sheep Dog blends sweet and salty with the boldness of whiskey.
Sheep Dog Peanut Butter Whiskey Liqueur offers aromas of peanut butter matched with vanilla, caramel corn and whiskey undertones, before butterscotch notes come to the fore. The sweet finish is warm and semi-dry with vanilla, peanut butter, caramel, butterscotch, subtle oak, coffee and whiskey notes.
James Johnstone, Hi-Spirits; senior marketing manager, notes: “We are so thrilled to announce that Sheep Dog Peanut Butter Whiskey will be stocked in Sainsbury’s stores nationally from autumn 2023. Sheep Dog was created to satisfy peanut butter lovers, whiskey fans and adventurous drinkers alike. This cheeky and unpretentious brand is an integral part of the Hi-Spirits portfolio and has grown to be a leading category competitor and exciting flavour trend.”
Sheep Dog Peanut Butter Whiskey Liqueur is available to buy from Sainsbury’s stores now.
RRP: £22 (700ml)
