Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Products

Signature Brew introduces limited-edition Sunny Afternoon: the ultimate summer beer

by Fiona Briggs
July 10, 2025
in Products
Reading Time: 2 mins read

Signature BrewSignature Brew, the London-based brewery famed for brewing beer that makes music better, is excited to announce their latest seasonal beer: Sunny Afternoon, and it’s ready to be the headline act on taps across the UK.

Crisp and crushable, Sunny Afternoon is a super sessionable Lemon Radler that sits at 3.4% ABV. Made with Spanish lemons, Pilsner malt and delicate Espinardo hops, this is a beer that’s thirst quenching, impossible to put down, brimming with fresh cloudy lemonade flavours. Pouring a hazy, pale gold, this is the ultimate summer pour that pairs perfectly with sunny beer gardens.

This limited-edition Radler comes straight from the collaborative spirit that Signature Brew was built on, a spirit that’s helped the brewery not just survive in the recent years but thrive when many in the industry are under pressure. Founder Sam McGregor explains, “The best beers always come from collaboration, and Sunny Afternoon is no exception. I tasted it over the weekend, and it absolutely delivers, it’s the ultimate summer beer. A few times a year we like to get the whole team together for a well-earned knees-up, where we sample the fruits of our labours and look out to the months ahead. At our last session, we threw it out to the team to come up with our next seasonal smash hit. That’s where the impetus for Sunny Afternoon was born, and it was brought to life by our award-winning brew team. Collaboration has always been what Signature Brew is about, so we absolutely love it when the team can get together like this to work on the next big thing.”

Sunny Afternoon is available to all bars and venues that take any of Signature Brew’s core range (Studio Lager, Roadie IPA, Backstage IPA or Haze Machine), and is priced at £99.50 per 30L keg. Simply email orders@signaturebrew.co.uk to order yours now. This release is an exclusive, on-trade-only beer, limited to 200 kegs and when it’s gone, it’s gone.

Share This Article

Similar Retail News Articles:

  1. Fierce Beer limited edition brew with the Dons
  2. Small Beer Brew Co., launches collaborative brew with Sorted Food: introducing Blanche 2.5% ABV
  3. Signature Brew secures first grocery listing with ASDA
Tags: Signature Brew
ADVERTISEMENT

Related Posts

Hawkstone and Wildfarmed join forces to put British farming centre stage with launch of Hawkstone Wildthing Lager

September 5, 2026

Limited-edition lager launches at scale across Tesco, the on-trade and D2C, backed by a major...

Gok Wan launches ‘Designed to Fit’ alongside Pour Moi – taking on fashion’s biggest fit problem

Gok Wan launches ‘Designed to Fit’ alongside Pour Moi – taking on fashion’s biggest fit problem

September 3, 2026

Gok Wan, TV presenter, author and the trusted style expert, is on a mission to...

Philips Appliances

Philips Appliances launches on TikTok Shop with 48-hour Oxford Street live shopping takeover

September 3, 2026

Shoppers can now purchase a range of top-rated Philips appliances on TikTok Shop, one of...

el Jimador brings touch of Hollywood glamour to Spitalfields market

September 1, 2026

To celebrate the launch of its new Sparkling Margarita canned cocktails, el Jimador bought a...

Boursin®

Boursin® turns up the heat with new limited-edition Hot Honey & Roasted Garlic Flavour

September 1, 2026

Boursin® is set to bring further excitement to the indulgent cheese category this autumn with...

Crafted in Scotland, enjoyed worldwide: Broughton Ales taps into overseas markets

September 1, 2026

Broughton Ales, the award-winning Scottish brewing business, is accelerating its international growth after tapping into...

Load More

Popular Posts

  • Screenshot 2026-08-27 at 17.48.47New from Le Creuset: Forêt, a deep forest green for autumn/winter (169)
  • The Perfume Shop Store Front Imagery jpgThe Perfume Shop launches UK’s first high street Scent Rediscovery Service (630)
  • HollisterHollister to open first Leicestershire store (11)
  • Tangle TeezerTangle Teezer unveils its biggest launch yet – The Complete Carebrush (23)
  • Grá ChocolatesGrá Chocolates ushers in autumn with seasonal chocolate box and Witch’s… (8)
  • unnamedArgos reveals top 20 toys set to rule Christmas wishlists for 2026 (85)

FEATURED ARTICLES

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

August 12, 2026
How Catalina helps smaller fuel retailers win loyalty

How Catalina helps smaller fuel retailers win loyalty

April 27, 2026
Retail crime must be challenged, says top security specialist

Retail crime must be challenged, says top security specialist

April 21, 2026
Design Matters: why Lefties tech-based approach could be the future of value retail

Design Matters: why Lefties tech-based approach could be the future of value retail

August 28, 2026
nfu mutual nfu mutual
ADVERTISEMENT
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy