Following the success of its recently opened stores, in the prime retail locations of Bluewater, Lakeside Shopping Centre, King’s Road, High Wycombe and Westfield Stratford, smart sleep and home brand Sleep.8 continues its mission to bring consumers face-to-face with sleep solutions. The store in Lakeside Retail Park, West Thurrock, builds upon the momentum, showcasing the widest variety of products yet in the largest square footage Sleep.8 store to date. The Thurrock store is the first in their new store design optimised for retail parks, improving upon previous models to maximise the customer journey due to the plentiful floor space. Special features include a comprehensive Tech Lounge where shoppers can experience luxury massage gadgets, a large Mattress Zone for testing different firmnesses, and a Pillow Bar complete with 18 specialised pillow models. For the grand opening weekend, the brand offered a bed and mattress to customers for only £999. The lucky first 10 shoppers on an opening day received a bed and mattress for the unbelievably low price of only £500, an unmissable deal that resulted in a pre-launch queue of hopeful customers on the opening morning. The opening event was attended by television star and influencer Elma Pazar, who promotes the brand on her social media, and John ‘The Gentleman’ Hedges, an undefeated professional boxer and Sleep.8 brand sponsor.
The Thurrock store launched in late January, a time when shoppers are preoccupied with plans for the year ahead and keen to discover ways to revitalise their homes in the post-Christmas recharge period. New Year’s resolutions for the health-focused will also attract customers to this location, where sleep is not just viewed as a necessity, but a key with which to improve your overall wellness, health and lifestyle. Sleep.8, with its innovative and technologically advanced approach to sleep solutions, is determined to help remedy the disturbed sleep of UK consumers by providing products that eliminate and soothe factors that inhibit our best possible night’s sleep. A range of premium made-to-order beds offers myriad options for customisation. Innovative bedding such as the Beyosa Dual-Zoned Duvet, S8 Tech Mattresses with specialised adaptations for all body types, and sumptuous jersey-covered pillows are among their must-have sleep saviours, with a plethora of items aimed at solving certain sleep complaints. Smart adjustable electric bed bases and luxury, easy-transformation sofa beds are amongst other exciting innovations offered by the brand which will have pride of place in the immersive Thurrock store.
Design-led retail
The brand’s mission is to empower shoppers to focus on their own physical and mental well-being and get their optimal 8 hours of sleep, every night. The new Thurrock store features a design lounge, allowing customers to tailor the bedroom of their dreams with advice from our in-store experts. Upholstered bedroom furniture provides interior solutions alongside upholstered beds, sofa beds and armchairs.
From innovative gadgets using NASA-born light therapy technology to help you sync your circadian rhythms, to a luxurious range of made-to-order beds, sofa beds and bedroom furniture, the brand’s offerings are designed to create a relaxing haven you can escape to and forget the stresses of the day, in the bedroom and beyond.
In the Thurrock store, customers will find a pillow bar featuring 18 different pillow styles, with staff able to guide you through a consultation to match you to your perfect pillow; mattress and sofa testing areas; and a headboard display fixture which showcases the brand’s finest offerings. These features allow the customer to have full autonomy in curating their sleep experience, aided by Sleep.8’s cutting-edge products.
Immersive shopping experience
Innovative zoning makes full use of the retail space, allowing for an immersive yet relaxed shopping experience whilst also demonstrating the zoning potentials with Sleep.8’s furniture. They have elevated standard room displays by implementing visually striking wooden house frames which inspire the imagination, and a ‘Mattress Zone’ where customers can truly relax while testing their prospective mattresses. From the designated relaxation area with the luxurious full-body massage chairs and pillow testing gondola to the Ergomotion adjustable beds where customers can experience the weightlessness of Zero-Gravity sleep, every detail has been carefully considered to produce an enthralling, tranquil retail experience. Highly trained staff have sleep expertise, enabling them to match you to your perfect mattress and pillow in free 1-1 consultations.
Sleep.8 Global Vice President, Musi Chayla, has worked his entire career in retail and is passionate about supporting and revitalising the high street post-Covid. He launched his first shop in Romford in 2020 with the goal of creating a conversation around the importance of prioritising and taking ownership of our sleep. He sees this expansion into larger retail spaces as key to showcasing just what Sleep.8 can deliver to improve a customer’s well-being as well as their home interior. Says Chayla:
“With our latest brick-and-mortar shops, we can really educate consumers about their sleep, which is critical to our physical, emotional and mental well-being. The surplus of floor space available at Thurrock’s destination retail space has allowed us to play on previous layout designs and create something really special that shows off everything Sleep.8 can offer shoppers. It’s about creating the connection with the customer and helping them to find the sleep solution that is right for them, such as with our pillow match consultations.”
“As someone who comes from and believes passionately in retail, it’s been distressing to see job loss, customer service decline and the demise of high street retail. Our online presence is strong but as a brand that believes in the importance of the high street, our priority is to look after our people and customers face-to-face wherever possible. This is the Sleep.8 culture, and it’s important to us that this philosophy is visible to our customers from the moment they step into our new stores.”
Sleep experts
With the help of Sleep.8’s expert staff, customers are able to tailor their sleep space to their precise needs. Sleep.8 also has an in-house somnologist who is always on hand for advice or quotes should you be interested. Says Sleep.8’s in-house sleep expert, Ana: “Sleep has an effect on many of our physiological systems, in particular, our cardiovascular system and brain functions. Insufficient or irregular sleep and poor sleep quality can lead to health problems for some and have been associated with poor mental health and anxiety.”
Customers can choose between hybrid, memory foam, and pillow-topped mattresses, following personal advice from a Sleep.8 consultant. Beds and mattresses are of premium comfort standards, including a large selection of body-contouring mattresses, designed to provide appropriate soothing sensations to ensure rejuvenating sleep, night after night.
