As the world celebrates Earth Day, SodaStream®, the world’s leading sparkling water brand, proudly announces innovative advancements in sustainability across its product lineup and operations. Through strategic partnerships, product innovations, and a steadfast commitment to environmental responsibility, SodaStream® continues to lead the charge in reducing environmental impact and empowering individuals to embrace a more sustainable lifestyle.
Empowering consumers towards greener living
Consumer attitudes reflect a growing prioritisation of sustainability, with 97% of individuals expressing a desire to live a sustainable lifestyle1. With less than 10% of plastic waste being recycled globally2, the impact of consumer behavior on the environment cannot be overstated. These figures highlight the critical importance of transitioning away from single-use plastics, a sentiment echoed by 75% of people globally who advocate for a complete ban on such products3. To address this demand, SodaStream® offers reusable solutions that combat single-use plastic waste, providing consumers with tangible ways to make a positive impact on the planet.
Consumer-centric sustainability
At the core of SodaStream’s environmental advantage lies its reusable bottles and CO2 closed-loop system. By reducing single-use plastic bottle usage and implementing a circular system for CO2 cylinders, SodaStream® promotes responsible consumption and regeneration at every stage of production. In 2023, the consumption of carbonated drinks by SodaStream consumers was equivalent to approximately 5.5 billion single-use plastic bottles5, merely by using its sustainable products to create perfect sparkling experiences.
In addition, all SodaStream PepsiCo 440ml flavor bottles, are made from 100% RPET4, offering consumers maximum taste and less waste.
Introducing the new Terra Sparkling Water Maker
SodaStream® is thrilled to unveil the release of its black Terra Sparkling Water Maker, now crafted from 50% recycled plastic (outer shell). As the company’s best seller6, this innovation marks a significant milestone in SodaStream’s journey towards a greener future across its entire portfolio.
Sustainable practices across the board
In addition to product innovations, SodaStream® upholds sustainability throughout its operations. Through partnerships with Enlight Renewable Energy and TerraCycle®, SodaStream® powers its global production sites in Israel with 100% renewable energy and introduces the SodaStream Free Recycling Program in the USA, offering consumers an environmentally responsible solution for product disposal.
“At SodaStream, sustainability is not just a goal; it’s a commitment woven into the fabric of everything we do,” said Gurdeep Saini, UK marketing director at SodaStream. “As we celebrate Earth Month, we invite consumers to join us in our journey towards a greener future, one bubble at a time.”
