Danish lifestyle brand Søstrene Grene is continuing its expansion across Northern Ireland with the opening of its new store in Belfast. Launching in the Forestside Shopping Centre, this marks the brand’s first Northern Irish opening of the year and second location in Belfast, furthering the brand’s presence within the city.
The new Belfast location is the latest addition to Søstrene Grene’s growing Northern Ireland presence, following the opening of the Derry-Londonderry store last year and adding to the current Belfast location on Ann Street. Customers can expect a thoughtfully curated selection of homewares, kitchen accessories, craft supplies, soft furnishings and seasonal décor – each reflecting the Scandinavian simplicity and charm, which is at the heart of Søstrene Grene.
Designed to offer a welcoming and calming shopping experience, the new store will feature Søstrene Grene’s signature labyrinth-style layout, soft lighting and classical music. Every detail brings the Danish concept of hygge to life, inviting customers to explore at their own pace and discover essentials that bring everyday comfort and serenity their homes.
Mikkel Grene, Group CEO and Co-owner of Søstrene Grene, comments: “We’re delighted to be opening our second store in Belfast and to continue sharing the Søstrene Grene experience
with the local community. The wonderful response to our existing stores shows how much people enjoy our Scandinavian design and the calm, cosy feeling of hygge that runs through everything we do. We can’t wait to welcome visitors into the new space and invite them to discover the small moments of joy that Søstrene Grene is all about.”
Søstrene Grene now operates over 380 stores across 17 countries and is continuing its rapid expansion, with plans to open 100 new stores across the UK by the end of 2027.
UK Partners, Norma Jacob and Richard Power, who operate Søstrene Grene stores across Northern Ireland, Wales, Scotland and the South of England, are looking forward to this Belfast expansion.
Norma Jacob comments: “Belfast is a vibrant, ever-evolving city and Forestside Shopping Centre felt like the perfect place for our next store. We’re excited to bring something a little different to the local shopping scene- a space that feels calm, welcoming and full of small discoveries.”
Richard Power adds: “We’ve been so encouraged by the support from shoppers at our Ann Street store, which has made the opening of our second Belfast location even more exciting. Once again, we’re delighted to bring Søstrene Grene’s Scandinavian design to the local community, offering thoughtfully designed homewares at accessible prices, making it easy for everyone to add a little style and inspiration to their homes”
The official launch date of Søstrene Grene, Forestside Centre, Belfast, will be announced very soon.
