Leading European stationery manufacturer, STABILO, has launched its latest brand campaign, ‘Start Beginning’ to inspire its audience to undertake new beginnings. The brand campaign will launch on Wednesday 26th February, across STABILO’s own website and social media channels, as well as through video on demand activations.
STABILO wants to encourage people to seize the day! The beginning is a significant moment in every process, be it putting pen to paper, paintbrush to canvas, or foot to running track. We all have projects or hobbies we dream of and struggle to start and writing down these goals or objectives makes you much more likely to achieve them. STABILO aims to become a catalyst in helping people to kick-start their dreams through the simple act of writing it down.
As part of the launch, STABILO has announced that it has reworked the packaging of its popular Pen 68 & point 88 pens. Making note taking even clearer through a vast selection of vibrant colours and with a smudge proof design, the Pen 68 & point 88 ranges are the perfect choice for a whole host of writing tasks. The Start Beginning branding is expected to be used across a variety of products as the campaign evolves.
“All writers, illustrators, scientists and other people we look up to have one thing in common: at some point, they began” is just one the many lines that forms part of the campaign as it aims to lower the threshold for people to start. Beginning is the most important part of any process and any personal development. “If you don’t begin, there is nothing.”
A main area of focus for the campaign is for STABILO to increase the awareness of its brand, away from being a product solution, the Start Beginning campaign will help to grow deeper connections with its audience.
STABILO is a brand that is well-known across the globe as a brand that is dedicated to supporting the growth and education of young children, so it is no surprise the latest campaign is encouraging individuals of all ages to start something new.
Shahbaz Khan, marketing director UK/Ireland and Vanya Hunter, UK marketing manager, said: “We are thrilled to officially launch our Start Beginning brand campaign. Aimed at encouraging new and existing customers of ours to start something new. We believe the best ideas come from giving something a go and we hope that our new campaign messaging and assets will encourage our customers to start beginning”.
