Subway® is trialling a new range of freshly made, hot, fluffy, jacket potatoes in select restaurants across the UK from today.
Over the past few years, the jacket potato, a warm and comforting classic, has undergone a renaissance and recently found fame on social media, with videos flooding feeds and racking up millions of views. Among the viral videos include debates on the perfect combinations of toppings.
Now, Subway is launching Spudway™ in select restaurants nationwide. Options include British staples like Cheese & Heinz Beans and Tuna Mayonnaise, alongside Subway fan-favourites such as Chicken Tikka, Rotisserie Style Chicken & Bacon and new Taco Beef – with minced beef cooked in Mexican taco spices with onions, red peppers, sweetcorn and black beans.
However, any Sub can be turned into a spud, so guests can use their favourite Sub filling to create their own Spudway™, using the wide variety of ingredients available in-store – think Meatball Marinara spud!
Spudway™ jacket potatoes are freshly made in-store daily and can be enjoyed on their own, or as part of a meal deal – which includes a spud, drink, plus crisps or cookie at a great value price.
The jacket potatoes are available in over 170 Subway® restaurants from Tuesday 19th February until 15th April, or while stocks last, with potential for a nationwide rollout later this year.
Deniz Safa, director of innovation & culinary at Subway® EMEA, said: “We’re always looking to bring our fans delicious and customisable options that suit every taste and every budget. Made with British potatoes, salted butter and a double portion of cheese, plus any of our many toppings, Spudway™ is the perfect freshly-made, high-quality lunch choice.
With jacket potatoes surging in popularity – thanks to their comforting, filling nature and great value – now is the ideal time for Subway® to trial this exciting addition to our menu. Given the recent buzz on social media and growing consumer demand, we’re eager to see how Spudway™ is received, and if our guests love it, this could be just the beginning!”
Participating restaurants can be found at www.subway.com/en-gb/campaigns
