Leading health and beauty retailer, Superdrug, has announced the promotion of Simon Comins to Chief Operating Officer (COO), marking a significant milestone in both the company’s journey and Simon’s career.
Comins has been with Superdrug for 38 years, having joined the business at just 15 years old as a part-time colleague in his local Superdrug store. Over the years, he has worked across all areas of the business in a variety of roles, gaining extensive experience in both retail and commercial operations.
In his most recent role as Chief Commercial Officer (CCO), Comins played a pivotal role in shaping Superdrug’s commercial success. He oversaw the company’s commercial teams, marketing, and CRM functions, helping to deliver consistent, compelling brand messaging, strong supplier partnerships, and exceptional customer value across more than 800 stores nationwide.
More recently, Comins has also been instrumental in shaping some of Superdrug’s most innovative customer experiences, including the recent launch of Beauty Playground. A bold, interactive beauty concept designed to transform the in-store experience and bring more fun, accessibility, and discovery to beauty shopping.
His promotion marks a bold step in Superdrug’s strategic vision to create a seamlessly connected business. By uniting retail and commercial operations under one cohesive strategy, Comins will help ensure Superdrug continues to lead the industry in delivering outstanding customer experiences, both in-store and online.
Superdrug CEO, Peter Macnab said: “Simon’s deep understanding of both our business and our customers makes him ideally placed to lead the next phase of our journey. His ability to drive innovation has already delivered fantastic results, from strengthening our commercial strategy to bringing new experiences for our customers to life. Simon will be central to ensuring our retail and commercial plans work hand in hand to create the very best experience for our customers.”
Comins added: “The customer is always at the heart of what we do. We pride ourselves on offering the latest beauty brands and essential health products at a range of price points to suit every individual. I’m incredibly proud of how far we’ve come as a business and excited to take on this new role as COO. By bringing together our retail and commercial teams, we can continue to evolve and deliver even more value, choice, and standout experiences for our customers.”
Comins’s new role was effective from Tuesday 1st July 2025.
