Frasers Group announces that David Epstein, chief brand partnerships officer, will step down from his role at Frasers Group. He has been appointed chief executive officer of HUGO BOSS AG, effective 1 January 2027.
David has played an integral role in delivering the group’s elevation strategy over more than 10 years at Frasers Group. As chief brand partnerships officer, and previously as managing director of the premium and luxury division, he has been a driving force behind the Group’s partnerships with the world’s best brands, deepening commercial relationships and creating industry-leading retail experiences. He will bring this expertise to HUGO BOSS with the aim of fulfilling its true potential.
Alastair Dick, currently head of commercial for Frasers Group’s premium and luxury division, is appointed Chief Commercial Officer. In this role, Alastair will be responsible for the Group’s commercial buying and brand relationships. He has been with the Group for over 20 years and brings extensive commercial experience and a strong track record of building key brand partnerships to the role.
David Al-Mudallal, chief operating officer of Frasers Group, said: “David has been instrumental in strengthening the brand partnerships that are fundamental to the Elevation Strategy. I wish him every success as he takes this next step in his career. Alastair is central to the commercial function of our Premium and Luxury business. As we continue to drive our strategy forward, now is the right time for him to step up and lead the division as a whole, including brand relationships.”
These changes will be in effect from 1 January 2027.
