Sushi Daily, Europe’s biggest sushi retailer, has launched its brand-new loyalty programme ‘Sushi Daily Club’, where members can collect stamps on orders to redeem free sushi.
Following a successful trial earlier this year, where Sushi Daily delivered a positive sales uplift in all kiosks on the trial and increased customer satisfaction, Sushi Daily Club is now available for UK consumers nationwide.
Once signed up, Sushi Daily Club members can collect virtual “stamps” with every pack of sushi purchased, by entering the code inside sushi packs when logged into their account. Upon collecting six stamps, members will be rewarded with one six-piece box of Maki for free, with Maki choices of tuna, salmon, cucumber, or avocado. To celebrate the launch, new members who sign up to the Club before the 19th of November, 2023 can redeem one six-piece box of Maki with their first Click & Collect order.
Members can start collecting stamps however they buy their food, be that from one of the 163 independently run Sushi Daily kiosks in Waitrose and ASDA, via Click & Collect on sushidaily.com, or third-party delivery platforms Deliveroo and Just Eat.
Customers can sign up for Sushi Daily Club by visiting www.sushidaily.com or by downloading the Sushi Daily UK app via the Google Play or Apple App Store.
Romy Miller, global brand director at KellyDeli, Sushi Daily’s parent company, comments: “We’re delighted to roll out the Sushi Daily Club for all customers in the UK as we received fantastic feedback and saw a positive increase in like-for-like sales during the initial trial.
“Not only are we able to reward our loyal customers with more of what they love – high-quality sushi – but the Sushi Daily Club helps us develop as a business by providing valuable data on customer preferences which helps guide innovation around our new menus and marketing.”
