The fastest-growing US spirit brand, SVEDKA Vodka has kicked off a spectacular arrival in the UK, with launch activity continuing this week, ahead of National Vodka Day on 4th October.
Starting from Soho and ending at Borough Yards, the streets of London saw a procession of party-ready “Fembots” making their way past London landmarks including Trafalgar Square, Leicester Square and Waterloo Bridge.
Bearing placards directing Londoners to enjoy free martinis and SVEDKA’s iconic mascot – a futuristic robot with a surprisingly witty and human appreciation for getting together IRL, has arrived in London to spread one message: stop messaging about meeting up and actually meet up.
The Fembots’ destination: an impossible-to-miss, show-stopping, illuminated martini tower standing four metres high. Located at Borough Yards until Thursday 1st October, it’s been built to give friends of legal drinking age one clear place to find each other and enjoy a drink. There will be hundreds of free shaken and stirred SVEDKA Vodka martinis available each day, with visitors 18+ able to choose from one of three different serves*:
The Timeless: a classic SVEDKA Vodka martini
The Glitch: SVEDKA Vodka’s take on a Dirty Martini
The Reboot: SVEDKA Vodka and passionfruit, for a fruity take on the nation’s trending cocktail
Meet Me For A SVEDKA Vodka Martini can be found at Borough Yards, Stoney St, London, SE1 9AD, open 5 – 9pm each day from Wednesday 30th September to Thursday 1st October.
*One complimentary vodka martini will be available per guest aged 18+ (subject to age verification), while stocks last, limited to a total of 200 cocktails served per day.
SVEDKA Vodka will be available to purchase from 28th September at selected Tesco Supermarkets, Tesco Express stores and online at Tesco.com with a recommended retail price of £25 for a 1 litre bottle.
