Swiss luxury watchmaker TAG Heuer is delighted to announce the opening of its new boutique at Bluewater Shopping Centre. As the sixth flagship store in the UK, at 120 square metres the boutique is also the brand’s second largest in the UK, behind the London Flagship on Oxford Street. This addition to TAG Heuer’s network of boutiques further underscores the brand’s commitment to delivering exceptional customer experiences nationwide.
The Bluewater boutique, located on the upper floor of the popular South Eastern retail destination, invites visitors to immerse themselves in TAG Heuer’s rich heritage and modern vision. Echoing the modern spirit of the brand, the boutique was conceptually developed by TAG Heuer’s in-house design and architectural team in SwitzerlaSwiss luxury watchmaker TAG Heuer is delighted to announce the opening of its new boutique at Bluewater Shopping Centre. As the sixth flagship store in the UK, at 120 square metres the boutique is also the brand’s second largest in the UK, behind the London Flagship on Oxford Street. This addition to TAG Heuer’s network of boutiques further underscores the brand’s commitment to delivering exceptional customer experiences nationwide.
The Bluewater boutique, located on the upper floor of the popular South Eastern retail destination, invites visitors to immerse themselves in TAG Heuer’s rich heritage and modern vision. Echoing the modern spirit of the brand, the boutique was conceptually developed by TAG Heuer’s in-house design and architectural team in Switzerland, the striking design harmoniously blends natural wood and sleek steel, reflecting the brand’s commitment to timeless craftsmanship and avant-garde aesthetics. Signature colour accents of deep blue and racing red pay homage to TAG Heuer’s illustrious motorsport history and iconic timepieces, including the legendary Monaco collection. A modern linear theme runs throughout the space, which features tall contemporary bookcases presenting memorabilia from the brand and an inviting private lounge space separated from the main floor by a partition where TAG Heuer team members can guide guests through the collections, ensuring a personalised visit.
Customers will find an extensive selection of TAG Heuer’s latest collections in store, including the Aquaracer, Carrera and Formula 1, all of which continue to see new and exciting designs enrich the iconic brand pillars. Interactive displays also invite visitors to explore the TAG Heuer Connected Calibre E4, the latest generation of Connected models that is celebrated as the pioneering smart watch in the luxury sector since 2015.
“With the opening of this new free standing boutique in Bluewater Shopping Centre, an exciting first for the brand, our team look forward to offering the full TAG Heuer experience in this much-loved southeastern shopping destination,” said Rob Diver, managing director of TAG Heuer UK and Ireland.
James Waugh, centre director at Bluewater, remarked: “At Bluewater, we are dedicated to curating a collection of high street and luxury brands that appeal to all tastes, so we are delighted to be welcoming a TAG Heuer boutique to our lineup. The new store will showcase a fantastic array of timepieces and is set to make the perfect addition for those looking to buy special gifts as the festive season approaches.”
The new TAG Heuer boutique at Bluewater Shopping Centre promises to be a leading destination for luxury watch aficionados, reflecting the brand’s unwavering passion for performance, precision, and style.
nd, the striking design harmoniously blends natural wood and sleek steel, reflecting the brand’s commitment to timeless craftsmanship and avant-garde aesthetics. Signature colour accents of deep blue and racing red pay homage to TAG Heuer’s illustrious motorsport history and iconic timepieces, including the legendary Monaco collection. A modern linear theme runs throughout the space, which features tall contemporary bookcases presenting memorabilia from the brand and an inviting private lounge space separated from the main floor by a partition where TAG Heuer team members can guide guests through the collections, ensuring a personalised visit.
Customers will find an extensive selection of TAG Heuer’s latest collections in store, including the Aquaracer, Carrera and Formula 1, all of which continue to see new and exciting designs enrich the iconic brand pillars. Interactive displays also invite visitors to explore the TAG Heuer Connected Calibre E4, the latest generation of Connected models that is celebrated as the pioneering smart watch in the luxury sector since 2015.
“With the opening of this new free standing boutique in Bluewater Shopping Centre, an exciting first for the brand, our team look forward to offering the full TAG Heuer experience in this much-loved southeastern shopping destination,” said Rob Diver, managing director of TAG Heuer UK and Ireland.
James Waugh, centre director at Bluewater, remarked: “At Bluewater, we are dedicated to curating a collection of high street and luxury brands that appeal to all tastes, so we are delighted to be welcoming a TAG Heuer boutique to our lineup. The new store will showcase a fantastic array of timepieces and is set to make the perfect addition for those looking to buy special gifts as the festive season approaches.”
The new TAG Heuer boutique at Bluewater Shopping Centre promises to be a leading destination for luxury watch aficionados, reflecting the brand’s unwavering passion for performance, precision, and style.
