Number one lash brand Tatti Lashes is proud to announce a major retail expansion with its official launch into 450 Boots stores nationwide this week. The move significantly strengthens the brand’s high street presence and follows a successful soft pre-launch online with Boots online earlier this year.
The nationwide roll-out will see Tatti Lashes’ and 15 SKU’s stocked across stores regionally marking an important milestone in making the brand’s best-selling lash styles even more accessible to UK shoppers.
Founded in 2016 by Charlotte Tiplady and Elliot Barton, Tatti Lashes has rapidly grown from a cult favourite to a category leader, boasting global recognition, millions of loyal customers, and partnerships with leading retailers. Its expansion into Boots underscores its position as the UK’s number one lash brand and reflects the growing demand for professional-quality lash products in the mass beauty market.
Building on a successful three-year partnership in the UK and Europe with AS Watson, where the brand is available in Marionnaud and Superdrug, as well as online via ASOS, the Boots launch introduces Tatti Lashes to a new shopper demographic. The carefully curated range in Boots showcases a more natural, sophisticated lash offering, designed to appeal to both everyday beauty users and professional lash wearers. This expansion complements the brand’s global direct-to-consumer distribution, strengthening Tatti Lashes’ presence across multiple touchpoints and making its lashes and accessories even more accessible to a wider audience. By offering a tailored selection for Boots shoppers, the brand continues to strike the balance between professional-grade quality and mass-market accessibility, reinforcing its position as Europe’s leading lash brand.
With demand stronger than ever, Tatti Lashes sells one lash every 6 seconds, and in 2024 the brand exceeded its £24M sales target – a testament to its remarkable growth and consumer loyalty.
“We’re incredibly proud to be bringing Tatti Lashes to Boots stores nationwide. This is a huge milestone for us as founders and for the brand. Boots is such an iconic retailer, and this partnership allows us to reach even more customers across the UK while reflecting the more sophisticated direction of the brand,” said Charlotte Tiplady, co-founder of Tatti Lashes.
This strategic launch follows huge sell-out successes and global celebrity endorsements, including Khloé Kardashian, Molly-Mae Hague, Jamie Genevieve and most recently Amy Charlize – further cementing Tatti Lashes’ position as a leading player on the international beauty stage and strengthening its #1 status in the lash category.
“We’ve been in conversations with Boots for years, and we always knew this collaboration had to happen but timing was so important. For us, it’s the perfect partnership – aligning the brand with one of the biggest names in beauty and helping us tap into a new consumer base at exactly the right time in our journey,” said Elliot Barton, co-founder of Tatti Lashes.
