PG Tips is giving fans the chance to win an exclusive, limited-edition Monkey handbag charm – after the beloved mascot caused a stir at London Fashion Week.
The iconic PG Tips Monkey was spotted on social media during the shows and quickly went viral. Fans described it as “the accessory of the season” and rushed to comment on how to get one.
The launch taps into the booming market for collectible charms, following the success of Pop Mart’s Labubu – a craze that has generated millions of TikTok mentions and celebrity fans from Olivia Attwood to Madonna.
Heidi Williams, Marketing Controller at PG Tips, says: “We always knew Monkey had star quality, and now the fashion world has finally caught on – and gone utterly bananas! This isn’t just about celebrating a beloved icon; it’s about making sure Monkey – and PG Tips – are firmly at the heart of contemporary cultural conversations, proving even a tea break can be a moment of couture cool.”
Fans can enter the giveaway now by liking the @pgtips post on Instagram, tagging a friend, resharing, and following the account.
But PG Tips is warning fans to be quick – with only a limited number available, these runway-ready Monkeys are expected to vanish faster than a morning cuppa.
