Tesco has re-appointed WPP Media’s EssenceMediacom as their media agency partner across the UK and Central Eastern European markets, Hungary, Slovakia and Czech Republic.
The announcement follows a closed review process run by Tuffon Hall Consultancy. The appointment will cover media planning and buying services but also a deep tech and data integration with WPP’s Open platform and Open Intelligence capability.
Becky Brock, group managing director: customer at Tesco said: “It’s great to be able to continue our partnership with EssenceMediacom and WPP following a thorough review process. We are looking forward to continuing to work with the team as we leverage new technologies to unlock more value for our customers and business from media planning and delivery.”
Natalie Cummins, WPP Media pesident, EssenceMediacom said: “It has been such a privilege to be part of the continued growth story of the nation’s biggest grocer over the past ten years, and it’s been great to bring the best of WPP to Tesco in this review. We look forward to continuing to help Tesco deliver personalised and impactful advertising.”
Angus Crowther, founder Tuffon Hall Consulting, said: “This a great example of a closed review delivering everything the client needed and more. WPP responded brilliantly to the brief and brought their tech and AI specialist knowledge to the fore and will continue help Tesco into the future.”
