From sparkling dinner parties to the perfect Christmas table, Brits are going all out this festive season. New research from labels-for-less retailer TK Maxx reveals the average host spends £130 to personalise their festive gatherings, with social media shaping what a picture-perfect event looks like.
The survey, which polled over 2,000 UK adults, explored hosting habits including motivations, generational differences, and the products and style choices that make gatherings memorable.
Festive plans gather momentum
Hosting is firmly on the festive agenda, with 42% of respondents planning to host Christmas dinner at home, followed by Christmas drinks or parties (24%) and New Year’s Eve celebrations (22%). Over a third (35%) typically host around two events during the festive period. Regionally, those in the East of England are the most likely to host a Christmas dinner, with 52% planning to do so.
Millennials and Gen Z leading the way
With hosting on the rise, it’s younger adults who are setting the trends when it comes to style and presentation. 25-34 years old are the most active hosts, with 34% planning to host both Christmas parties and New Year’s Eve celebrations. They are also the most style-conscious: 81% say it’s important to make gatherings feel special through stylish tableware, décor and thoughtful finishing touches.
Social media plays a big role in shaping their hosting choices, with 80% saying it influences how they style their homes. They are actively investing in tableware (29%), glassware (32%) and soft furnishings (31%) to elevate their hosting game, in contrast to Baby Boomers, 51% of whom say they buy ‘nothing in particular’.
Why we love to host
The ‘cosy, relaxed atmosphere’ (44%) and feeling that it’s ‘more personal and meaningful’ (40%) top the list of reasons for hosting at home. When asked what they love most about having people over, respondents cited ‘spending quality time with loved ones’ (45%), ‘seeing people enjoy themselves’ (34%) and ‘making guests feel welcome’ (28%). Women were slightly more likely than men to prioritise quality time (48% versus 41%).
The cost of hosting
While the hustle and bustle of winter nights out have their appeal, cost realities are changing where Brits are celebrating. Almost half (45%) of respondents claimed that hosting at home costs less than going out for a festive meal or night out.
More than a third (35%) cite cost-effectiveness as their primary reason for hosting at home, rising to 39% among those over 55. Despite budget concerns, Brits aren’t cutting corners when it comes to hosting, with people in the North East spending the most (£147), followed by the North West (£139) and Greater London (£138).
TK Maxx tips for hosting like a pro:
- Create ambience on a budget: Candles and lighting transform any space – mix heights and scents for visual and sensory appeal.
- Invest in versatile pieces: Quality glassware, neutral table linens and classic serving pieces work for any occasion.
- Layer seasonal touches: Small seasonal decorations make a big impact without overwhelming your space.
- Don’t forget the details: Statement napkins, place cards or festive centrepieces show guests you’ve made an effort.
From stylish tableware and seasonal decorations to cosy lighting and soft furnishings, TK Maxx has everything you need to create a warm, welcoming space for your guests. Explore our wide range of home décor and discover how easy it is to host in style, without breaking the budget.
