The Perfume Shop, the UK’s largest specialist perfume retailer, is introducing two boutique stores as part of its continued expansion. Designed to make luxury perfumes more accessible, the new boutique stores located at Brent Cross Shopping Centre, London and Lakeside Shopping Centre, Thurrock will offer customers high quality and niche perfumes within a more personalised and exclusive shopping experience.
Responding to evolving consumer preferences, the opening of The Perfume Shop’s Boutique Stores aligns with the growing consumer interest in niche and personalised perfumes. Recent studies indicate that the global luxury niche perfume market is projected to grow from USD 1.77 billion in 2025 to USD 3.03 billion by 2033.
Gill Smith, managing director from The Perfume Shop, said: “The launch of our two Boutique Stores mark a pivotal moment for The Perfume Shop. This concept is a bold step forward in our mission to bring the world of luxury and niche perfumes to a wider audience, while still delivering the expertise, accessibility, and service we’re known for.
We know customers are increasingly looking for more personalised and premium scent experiences, and these new spaces allow them to truly explore and connect with perfume in a unique and elevated way. It’s an exciting evolution for our business and one that we’re proud to lead as we continue to grow and innovate.”
The Boutique Stores, which will open in Summer 2025, will feature a selection of high-end brands offering scents that are both distinctive and evocative. They include:
● Better World Fragrance House
● Contes de Parfums
● Hugh Parsons
● Laboratorio Olfattivo
● L’Atelier Parfum
● Maison Margiela
● Maison Tahité
● Moncler Les Sommets Collection
● Prada Infusions
● Tocca
● Serge Lutens
● Boss collection
The Boutique stores will provide customers with an immersive and engaging retail experience. The Perfume Shop continues to reshape the luxury perfume landscape by providing unbiased expertise and impartial advice in an environment that makes high-end scents more accessible than ever. Now, as they prepare to introduce two new boutique stores in their 33rd year of business, the brand is ready to reimagine that experience once again for the modern perfume lover.
As The Perfume Shop expands their Boutique concept, they are also seeking passionate individuals to join their team of perfume experts. This is an exciting opportunity to be part of a pioneering retail experience that celebrates individuality and the art of perfume. For more information on current vacancies, and to apply, search Boutique by visiting: Home Page | www.theperfumeshopjobs.com. Jobs live from 23rd May 2025.
