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The Perfume Shop opens new experiential store in Dublin

by Fiona Briggs
October 4, 2024
in Retailer News
Reading Time: 2 mins read

The Perfume Shop has had a ‘scent-sational’ new addition as it opens the doors to another new and improved experiential store at The Perfume Shop Unit 209, Omni Park, Santry, Dublin 9, Eire.

Opening in just a few days, the iconic retailer, who this year celebrates its 32nd Birthday, will be continuing to offer the hottest perfume launches, celebrity fragrances and classic designer scents, alongside its passionate in-store team, offering expert advice.

The stylish new store is set to feature a brand-new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase. Not only this, but from Friday 4th October – Saturday 5th October. The Perfume Shop will also offer a free bottle of fragrance to the first 15 customers with any purchase over €80.

The Perfume Shop’s continuous expansions on new stores and experiential counters across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with the control of the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.

Joan, store manager at The Perfume Shop Omni Park, commented: “We are absolutely thrilled to be launching the new and improved store in Omni Park and continue offering an exceptional customer experience for everyone who steps through the door. Here at The Perfume Shop our mission is to always provide a luxurious yet comforting atmosphere instore for all as they discover our unique fragrances and select the perfect scent!.”

One of the UK’s largest specialty fragrance retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple of the high street for 30 years, serving those with a nose for great value.

The new store is located at The Perfume Shop Unit 209, Omni Park, Santry, Dublin 9, Eire.

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