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The Perfume Shop predicts top fragrances for Valentine’s Day

by Fiona Briggs
January 22, 2024
in Retailer News
Reading Time: 2 mins read

This coming Valentine’s Day, The Perfume Shop, the UK’s largest fragrance retailer is celebrating all things love and has predicted their top fragrances that will be the most popular to spritz ahead of the big day. Whether it’s the start of something new or that spritz behind a lifetime of love, The Perfume Shop knows that perfume has the power to influence attraction and trigger our emotions. Valentine’s Day isn’t purely a romantic time, it’s a time to celebrate all kinds of love that could start with a spritz – from relationships to friendships.

This Valentine’s Day, it’s also the perfect time to make your gifts more special and have meaning with personalisation services, such as bottle engraving, dedicated messages on ribbon, and gift wrapping, available in store and online. Not forgetting, The Perfume Shop is also encouraging all customers to sign up to their free VIP Rewards Club, to celebrate with great gifts and offers.

The top 10 predicted scents for ladies are:

  1. Chanel Coco Mademoiselle
  2. Rabanne Lady Million
  3. Mugler Alien
  4. Carolina Herrera Good Girl Blush Elixir
  5. Hugo Boss, Boss The Scent Elixir
  6. Moschino Toy 2 Pearl
  7. Miss Dior
  8. Yves Saint Laurent Black Opium Over Red
  9. Prada Paradoxe
  10. LancômeLaVieEstBelle

The top 10 predicted scents for men are:

  1. Dior Sauvage
  2. Hugo Boss, Boss Bottled
  3. Rabanne 1 Million
  4. Rabanne Invictus Victory Elixir
  5. Azzaro The Most Wanted
  6. Jean Paul Gaultier Le Male
  7. Montblanc Explorer
  8. Bleu de Chanel
  9. Yves Saint Laurent MYSLF
  10. ArmaniCodeParfum

Cathy Newman, The Perfume Shop’s Marketing & Customer Experience Director commented to say “We’re so pleased to see that some of the classic fragrances such as Rabanne and Dior continue to be the most popular with our customers, especially when it comes to Valentine’s Day. Not only that, but also some of the newer fragrances which launched this year such as Moschino Toy 2 Pearl have been really popular with our customers.

Whether you’re looking for a scent that starts something new, or looking for your ultimate favourite which you know your loved ones also admire on you, The Perfume Shop is the best place to shop ahead of Valentine’s Day. We have lots of fragrance deals on offer in the lead up with our amazing that we know our customers will love!”

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