The Perfume Shop celebrated a scent-sational new addition of one of their new and improved experiential stores in THE Buttercrane Shopping Centre, Newry, County Down on 7th April 2023.
The iconic retailer revealed a new and improved customer experience with a stylish new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15 per cent off their next purchase.
Not only this, but the Newry store will also be marking the occasion with a bottle giveaway to the first 30 people who spent £40 across the 14th – 15th April. Bestsellers on the day of opening were from Gucci Bamboo, Valentino Born In Roma Donna Intense and Prada Luna Rossa Carbon.
The opening was overseen by store nanager Monica Crangle, who has worked for The Perfume Shop for over 3 years.
Crangle said: “I’m so proud to have worked with The Perfume Shop for over 3 years now. It truly is a testament to their ongoing love, passion and expertise. Myself and my dedicated staff members love working here! The newly experiential store re-fit for The Perfume Shop was the perfect opportunity to welcome customers looking for the perfect Easter gift during the bank holiday weekend. We can’t wait to continue the success of the store, especially in the lead up to other key moments such as Father’s Day also.”
One of the UK’s largest speciality retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for 30 years, serving those with a nose for great value.
The new store is located at Unit 52, The Buttercrane Shopping Centre, Buttercrane Quay, Newry, County Down, BT35 8HJ




