Retail Times — UK Retail News
NFU Mutual
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Products

The Shirt Company launches new summer collection: effortless elegance for every day

by Fiona Briggs
May 22, 2025
in Products
Reading Time: 3 mins read

The Shirt Company unveils its Summer 2025 Collection, a celebration of modern femininity, romantic detail, and everyday polish. Launching on 23rd May, the high-summer drop includes four timeless styles each thoughtfully crafted to flatter, empower, and move with you through the warm-weather season.

Rooted in the brand’s signature blend of refined design and practical ease, the collection brings together waist-defining silhouettes, natural fibres, and a romantic yet grown-up sensibility. From weddings and long lunches to office days and sunny strolls, these are the pieces you’ll reach for time and time again.

Key styles Include:

Maria Frill Front Shirt Dress – £145 | UK6–UK18

Maria Frill Front Shirt DressColours: Khaki, Marigold, Navy, White

Turn heads this summer in Maria – the ultimate event dress designed to celebrate your curves with confidence. An artfully frilled bodice and flattering princess seams sculpt a striking silhouette, while a straight skirt with a generous split adds just the right touch of allure. Finished with deep side pockets, a self-tie belt, and modern flat covered buttons, Maria is equal parts elegance and attitude – made to move with you, and made to be noticed.

San Remo Cross Over Sleeveless Midi Shirt Dress – £129 | UK6–UK18

San Remo Cross Over Sleeveless Midi Shirt DressColours: Ballet Pink, Caramel, Navy, White

Straight from the Italian Riviera, this effortlessly chic cotton sateen shirt dress is your passport to polished style wherever summer takes you. Designed to flatter every silhouette, San Remo features a cleverly cut crossover front to prevent gaping, a cinched waist with discreet inner buttons, and a wide, sculpting belt to define the figure.

Francine Cotton Sateen Cross Over Shirt Dress – £140 | UK6–UK18

Francine Cotton Sateen Cross Over Shirt DressColours: Caramel, Navy, White

Effortlessly polished and undeniably feminine, Francine is the ultimate one-and-done shirt dress that sculpts, flatters, and turns heads. Designed in lustrous cotton sateen, it features a cleverly cut crossover bodice that sits high to prevent gaping, gathering into a statement bow that cinches the waist and enhances your curves. Versatile cuffs can be worn long or folded for an elegant bracelet-length sleeve. Whether you’re commanding the boardroom or attending daytime events, Francine brings sophistication and ease in one striking silhouette.

Nina Longline Shirt with Gentle Frill Collar – £95 | UK6–UK18

Nina Longline Shirt with Gentle Frill CollarColours: Butter Yellow, Pink, White

Meet Nina – your effortlessly elegant everyday shirt with a soft, feminine twist. Designed in crisp cotton poplin, Nina features a flattering longline cut, delicate frill collar to frame the face, and beautifully rounded cuffs for a subtle flourish. Polished yet easy to wear, this wardrobe staple moves seamlessly from work to weekend with understated charm and timeless appeal.

As with all of The Shirt Company’s pieces, the collection is designed in London and produced to the highest standards in Europe, with a continued focus on craftsmanship and natural fibres. The refined colour palette, from warm marigold and butter yellow to classic navy and soft pink, pairs perfectly with summer’s golden light.

The collection is available to shop online from 23rd May 2025. Prices range from £95 to £145. For more information or to shop the collection, visit https://www.theshirtcompany.com.

 

Share This Article

Similar Retail News Articles:

  1. The Shirt Company introduces the iconic Shirt Dress Collection
  2. The Shirt Company launches Linen Shirts
  3. Introducing Curve by The Shirt Company
Tags: The Shirt Company
ADVERTISEMENT

Related Posts

Back by demand: Hotel Chocolat’s drinking chocolate pouches return

August 18, 2026

Hotel Chocolat is relaunching its much-loved drinking chocolate pouches following customer demand, bringing back four...

Stripe & Stare: Dua Lipa’s hen party pyjamas are officially going viral

Stripe & Stare: Dua Lipa’s hen party pyjamas are officially going viral

August 17, 2026

Dua Lipa was bringing serious sleepwear energy to social media over the weekend, dancing the...

Crocs introduces Niles: new mascot launches a bold new ea of character-driven storytelling

Crocs introduces Niles: new mascot launches a bold new ea of character-driven storytelling

August 14, 2026

Crocs (NASDAQ: CROX), a world leader in innovative casual footwear for all, today introduced Niles™,...

Ritter Sport and HARIBO

Ritter Sport and HARIBO launch their first-ever UK collaboration

August 14, 2026

Ritter Sport and HARIBO launch their first-ever UK collaboration, backed by millions of limited-edition bars...

Pukka

Pukka expands wellness offering with new gut health and unwind teas

August 14, 2026

Leading herbal tea brand, Pukka Herbs, is expanding its wellness offering with two new functional...

New Philips Unite LED range lets retailers make a ‘big impression’ without the premium price tag

August 14, 2026

PPDS, the exclusive global provider of Philips Professional Displays, has announced the new Philips Unite...

Load More

Popular Posts

  • KitKat®KitKat® doubles down on Sharing Bars with two exciting new flavours (407)
  • Redevco’s Poole Retail ParkNew M&S Food opens at Redevco’s Poole Retail Park (174)
  • Ritter Sport and HARIBORitter Sport and HARIBO launch their first-ever UK collaboration (721)
  • SuperdrugK-beauty, minus the PhD: Superdrug expands its Korean skincare edit (25)
  • MyproteinMyprotein launches TWIX® Impact Whey Protein (29)
  • KFC and La Vieille FermeKFC and La Vieille Ferme make it official (239)

FEATURED ARTICLES

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

The invisible shelf: why retailers and consumer packaged goods brands need to win the algorithm to win the customer

August 12, 2026
Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
nfu mutual nfu mutual
ADVERTISEMENT
ADVERTISEMENT

Find the Story You Need

No Result
View All Result
  • Home Page
  • Editorial – Contact
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
  • Retailer News
  • Products
  • Data
  • Technology
  • Events
  • People
  • Comment
  • Sustainability
  • Awards
  • Research
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy