From the people that made the no.1 plant-based chicken pieces and chicken breast, The Vegetarian Butcher is bringing retailers a new plant-based Southern-Fried chicken innovation to market. Hentastic fillets, are tender and juicy plant-based chicken pieces coated in a golden and crunchy outer layer, packed with black pepper and spices.
The launch follows research that shows chicken is the most popular protein choice in the UK’s favourite animal meat dishes, with chicken fillets in particular, remaining popular and a key product in growing the category forwards. With the right innovation, there is still a big opportunity for the plant-based meat category to mirror this and double in value in years to come.
Providing a delicious option for shoppers to discover down the aisle, this tasty innovation follows the brand’s previous products – What The Cluck and Impeckable Chicken Breast which have gone from strength to strength and are now both the number one products in chicken pieces and chicken breasts[5].
The Vegetarian Butcher’s ‘Hentastic’ – 200g (pack of two chicken pieces), RRP: £3.50, now available in Morrisons.
