Primark has today (29th August) officially unveiled its first standalone Home store in Great Britain to crowds of eager interiors lovers at Manchester’s Trafford Palazzo.
Set over two floors and nearly 12,000 sq ft, the store offers a treasure trove of interiors inspiration, whether you’re on the hunt for plush bedding, cosy throws, decorative touches or must-have storage solutions. There’s also a mezzanine floor with Primark’s popular travel offering, stocked with everything you need for your next getaway – from stylish luggage to packing cubes and travel-friendly accessories.
Shoppers queuing up to be the first through the doors this morning were greeted by a live DJ, bringing the party atmosphere, and were among the first to try out the new shopping experience. The retailer’s existing Trafford Palazzo store has also had a makeover, with an expanded womenswear offering, upgraded fixtures across the Health & Beauty department and a brand-new Nails beauty studio.
To mark the opening, Primark is also giving six lucky Manchester shoppers the chance to win £100 shopping vouchers to spend in the new Primark Home store. The vouchers will be hidden across the city with clues revealed on the @primark.home Instagram from 9:30am today. The first eagle-eyed fans to find them can put their prize straight towards their Primark Home must-haves.
Its flagship Manchester Market Street store is also set to unveil a fresh new look next month, including a new performance wear area, a makeover of its RAWR beauty studio and a pre-loved section.
Ceara Doyle, store manager at Primark Trafford Palazzo said: “The buzz and excitement around this new opening has been incredible and finally getting to welcome our first customers through the door this morning was a real moment to remember. That amazing moment was only possible because of our brilliant team who have been working behind the scenes to bring the store to life – from fitting out the space, right down to the final cushion fluffs this morning. The new store truly is a dream for interiors fans, and we can’t wait for people across Greater Manchester to come and explore the extensive range, be inspired by the great style on offer, and find quality, affordable pieces to treasure in their homes, now and for years to come.”
Leandra Dwyer, asset manager at Peel Retail & Leisure said: “Trafford Palazzo is fast establishing itself as the UK’s leading destination for new flagship retail and leisure concepts. The launch of Great Britain’s first standalone Primark Home store at Trafford Palazzo is a fantastic example of how Peel Retail & Leisure partners with major brands to create vibrant spaces where retail and leisure thrive and where consumers want to be. We are looking forward to seeing the progression of this exciting new store evolve.”
The new opening comes as Primark’s home collection continues to thrive, with warm harvest themed decor, key icons of foxes and hedgehogs, autumnal florals and soft neutral layering set to be key trends this autumn / winter, as well as a new elevated feel for Halloween.
Alongside this, Primark has all the essentials students need to decorate their rooms as they head back to uni for the new year. Meanwhile, customers seeking a touch of luxury can also find the Primark Edit in store, a superior-quality collection, which features luxurious 500-thread count bedding for ultimate comfort, exceptionally plush towels that redefine softness, rich, intense home fragrances, and refined, lightweight ceramic tableware.
Primark’s second Trafford Palazzo store complements existing stores across Greater Manchester and follows the successful debut of the standalone Primark Home concept in Belfast earlier this year.
Outside of Manchester, customers can explore a selection of homeware favourites in their local store or via Click & Collect, now available in all stores across Great Britain.
