Multi-year partnership with Williams Racing, launching ahead of the 2023 United States Grand Prix in Austin this Sunday. THG to come onboard as an Official Partner across Nutrition, Technology & Ecommerce and Sustainability – increasing performance both on and off the track for drivers, team members and fans alike.
Myprotein becomes Williams Racing’s Official Nutrition Partner using its products, guidance and knowhow to maximise and enhance team performance driving individuals towards a healthy lifestyle.
Ingenuity becomes an Official Technology and Ecommerce Partner integrating its data-driven approach, propriety software and technology to manage the global fulfilment of Williams Racing merchandise for e-commerce.
THG Eco enters as an Official Sustainability Partner helping Williams Racing to realise effective measurement of carbon.
Matt Moulding, chief executive officer, THG: “In a world where nutrition fuels performance, technology drives innovation and sustainable practices protect our environment, THG is perfectly positioned to bring our expertise to Formula 1 – the pinnacle of global motorsport. This partnership represents a merging of expertise to drive THG and Williams Racing towards a future defined by innovation and sustainability.”
