The infamous troublemaker, The Grinch, has his sights set on Lush this Christmas. Known for his complicated relationship with the festive season, the green-hearted mischief-maker is plotting his next move, and Lush is in his way. From meddling with displays to causing a little festive chaos, The Grinch is preparing to leave his unmistakable green mark on Christmas. But what exactly does he have planned for Lush?
Now available on the Lush app, in shops and online, behind every act of mischief lies the story readers have loved for generations: a reminder that even the grumpiest of hearts can grow with a little Christmas spirit
Christmas doesn’t have to be about abundance; it’s also about connection, joy and showing you care, which Lush hopes is incorporated into this collection.
The Lush × The Grinch collaboration is filled with a sour but sweet green apple fragrance, the perfect match for the beloved Grinch. This brand new fragrance is vibrant, bursting with bright, fruity, zesty green notes. It evokes the crisp freshness of a juicy green apple – slightly fizzy, refreshingly sharp, and full of lively character. Sounds like someone (green) that we all know…..
“Both Lush and The Grinch, for me, are a mischievous match made in Christmas/Who-ville heaven. Both are very playful by nature (some may even say ‘rebelious’), so partnering with The Grinch feels like the perfect fit for Lush fans. Inspired by The Grinch’s famously sour but also secretly sweet personality, we’ve created a brand-new sour apple fragrance… deliciously tart, bold, and with sweet top notes: it’s unmistakably Grinch.
“He’s a true icon, adored by fans year after year, and we’ve had so much fun bringing him to life through cosmetics – I can’t wait for our Lush community to see what we’ve been up to and experience him in a whole new way,” said Kalem Brinkworth, head of collaborations at Lush.
“Few characters embody the holiday spirit quite like The Grinch, whose mischievous antics and eventual change of heart have delighted fans for generations,” said Ashley Irvine, senior manager, retail sales at Dr. Seuss Enterprises. “Partnering with Lush brings his larger-than-life personality to life in an unexpected and exciting way, blending creativity, playfulness, and self-care into a collection that celebrates The Grinch’s unmistakable charm and reminds us all to embrace a little more joy this holiday season.”
