Following the award-winning success of The Green One, luxury functional drinks brand Toby & Co unveils its highly anticipated second expression this summer: The Red One.
Created by founder Tobias Gorn, The Red One is a sophisticated functional soft drink designed to support relaxation, restoration and calm evening moments, combining complex botanical flavour with carefully selected functional ingredients. Built around rich red fruit notes including cherry, dark grape and pomegranate, The Red One blends English country garden botanicals with Mediterranean and Alpine influences, complemented by African rooibos for depth and warmth.
The new expression contains a curated selection of botanicals, mushrooms, minerals and vitamins traditionally associated with calming and restorative qualities, including Reishi mushroom, chamomile, valerian, evening primrose and passionflower, alongside magnesium, electrolytes, glycine, hibiscus, citrus extracts and L-theanine. As with all Toby&Co products, The Red One contains
no added sugar, artificial sweeteners or artificial colours, with ingredients sourced ethically and formulated to deliver both flavour and function.
Elegant, layered and versatile, The Red One can be enjoyed on its own, served as a premium mixer or used as a sophisticated cocktail base, making it suitable for luxury hospitality, wellness environments and premium retail. Founder Tobias Gorn commented, “We originally intended to launch both expressions together because they complement each other beautifully. However, we wanted first to understand how consumers and industry professionals would respond to The Green One. The Red One was created as the calming counterpart to The Green One; something restorative, elegant and genuinely enjoyable to drink, while still delivering subtle functional benefits.”
Together, The Green One and The Red One represent Toby&Co’s vision of luxury functional drinks inspired by travel, nature and sensory experience, designed to elevate modern drinking occasions without compromise.
RRP, £59.88 for a box of 12 (£4.99 per can)
