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Home Retail News Retailer News

Trinny London announces first-ever pop-up store in New York

by Fiona Briggs
November 8, 2024
in Retailer News
Reading Time: 2 mins read

Trinny London is pleased to announce the opening of Trinny London Studio, a pop-up store on Prince Street, Soho on November 11, 2024. Founded by CEO Trinny Woodall in 2017 with the aim of helping women fearlessly feel their best self, the brand has seen rapid global expansion with over 7 million products sold in 180 countries. The space will offer personalized 1:1 appointments for makeup and skincare customization, plus exclusive holiday gift sets, special events and more.

Trinny London’s most coveted skincare includes Plump Up peptide + hyaluronic acid serum, The Elevator neck and décolleté concentrate (one sold every 30 seconds), and the latest launch from Trinny London Lab, the Take Back Time Eye Treatment (one sold every 24 seconds) – also available in a holiday gift set, linked here.  The brand’s makeup favorites include the cult BFF Collection and the newly launched Just Joyous lipsticks.

The SoHo space will be the London-based beauty brand’s first owned store to open in North America, following a counter at Saks Fifth Avenue, which opened in June 2022. With the brand’s strong focus on personalization, the new location will allow local customers to book appointments with Trinny London experts and discover tailored, confidence-boosting looks and effortless makeup and skincare routines. Shoppers will have access to the full collection of award-winning skincare and makeup, along with exclusive holiday offers, joy-inducing gift sets and a variety of exciting events planned throughout the four-month period.

Trinny London’s SoHo pop-up store is due to open on November 11th, 2024.

Address: 124 Prince Street, New York, 10012

Opening hours: 

Monday – Saturday

11:00am – 7:00pm

Sunday

12:00pm – 6:00pm

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