True Fit, the leading AI-driven solution that decodes size and fit for shoppers and fashion retailers, has announced its certification as a Shopify Plus Certified App Partner, helping fashion retailers selling on Shopify leverage AI-size and -fit recommendations to power conversions, improve customer lifetime value (CLV) and reduce returns.
As a hallmark of innovation and proven performance, True Fit is the first – and only – size and fit app to be certified on the Shopify Plus Certified App Program, which helps Shopify’s largest merchants find the solutions they need to build and scale their businesses. The program recognises Shopify Partners who provide the highest levels of quality, service and support to meet the needs of Shopify Plus merchants, with its rigorous vetting based on: app listing and user experience; integration and compatibility; support and reliability; data security and compliance; and infrastructure and performance.
True Fit first launched on Shopify at the end of 2023 and has since seen significant and continued growth on the platform, as more Shopify fashion merchants recognise the value of unlocking revenue through True Fit’s Fashion Genome. The world’s largest connected dataset for fashion, spanning over 82 million shoppers and nearly 30,000 brands, the Fashion Genome uses best-in-class AI to deliver high fidelity fit recommendations to customers, based on their unique size and fit preferences. By delivering fit assurance into shoppers’ buying journeys, True Fit helps retailers grow conversions, revenues and CLV, whilst reducing size-sampling and fit-related returns.
Heralding a new era of growth, True Fit has seen Shopify adoption increase by 509% over the last twelve months alone. Meanwhile, True Fit doubled the number of Shopify Plus merchants using its solution, while reviews for True Fit – a key requirement for enrolling into the Shopify Plus Certified App Program – were exceeded, with 100% of reviews receiving 5-star reviews to date.
Recognised as a Shopify Plus Certified App Partner ahead of Peak Trading, True Fit is supporting Shopify merchants in readying their operations for Black Friday and the critical Christmas trading period. With fast and seamless integration, the True Fit for Shopify app can be deployed on merchants’ sites in less than 5 minutes and, within 24 hours of go-live, retailers can access AI-size guidance from the Fashion Genome, serving 100% shoppers with high-fidelity fit-recommendations based on their unique preferences.
As Cailyn Nikolis, e-commerce director at boot retailer Frye, commented: “This is the smoothest and fastest app integration I’ve ever done. We were able to get up and running quickly to be ready for Black Friday. We wish all tech partners made it this easy.”
Sue Butterworth, head of technical and compliance at Lucy & Yak, added: “Enabling customers to quickly and easily find the right size and fit, first time and every time, is central to delivering online buying journeys where our customers feel supported and confident. True Fit’s fit recommendation engine triangulates millions of data points, improving fit assurance, enhancing customer experience and growing conversions. It’s also helping us target reducing size-related returns and size sampling behaviours, contributing towards our sustainability efforts.”
Jessica Arredondo Murphy, Co-Founder & CEO at True Fit, commented: “Our Shopify app continues to grow and strengthen, underlining our mission to help brands of all sizes leverage AI to match customers with the garments they’ll love. For shoppers, size and fit remains the de facto decider as to whether they convert or abandon their cart – by building fit assurance, backed up by AI and insights that connect over 400 million consumers across 21 billion Product Description Page views, we can help merchants significantly scale digital revenues, grow customer loyalty and reduce returns.”
