BROWAID, the innovative brand in brow care and cosmetics products, launches this Summer, two NEW category defining innovations to the award winning lineup.
BROWAID IllumiLift Eye & Brow Hydrogel Mask, £7 each and £28 for pack of 5 and is available NOW at browaid.co.uk
A first of its kind, Korean skincare meets brow care hybrid. This revolutionary launch marks a bold new chapter for the brand, delivering targeted, high-performance treatment to the eye and brow area in one intelligent step.
More than a mask, this is a ritual, a recovery, a visible lift – exactly where you need it most.
Developed in collaboration with a globally renowned expert in medical and cosmetic dermatology, Professor Caitriona Ryan, IllumiLift redefines eye care. The next generation hydrogel mask is uniquely designed to extend beyond the under-eye and over the brow bone, delivering transformative benefits to two of the most expressive and fatigue prone areas of the face.
Why the eye and brow together? Because together, they tell the story of how we feel. They’re where stress, lack of sleep, ageing and dehydration show up first. And until now, they’ve rarely been treated together, despite being biologically and aesthetically linked.
IllumiLift delivers multi-corrective results in just 10 minutes, powered by a dermatologist-approved blend of brow-loving ingredients to support density and skin health beneath the hairline:
Ectoin & Hyaluronic Acid – to boost hydration and elasticity
Niacinamide & Caffeine – to brighten, de-puff, and energise tired eyes
Ceramides & Pro-Vitamin B5 – to calm inflammation and strengthen the skin barrier
Vitamin C & Retinyl Palmitate – for antioxidant protection and skin tone evening
Peptides – to support regeneration and visible lifting
BROWAID Brow Boost Multi-Stroke Marker, £16 and is available NOW at browaid.co.uk
The latest innovation which utilises next generation macro-lens technology to precision engineer the brow tip, that replicates brow hairs, adding dimension and definition. Created as a powerful solution for those experiencing brow hair loss, due to overplucking, post-partum shifts, medical treatments, stress, or ageing.
Brow Boost redefines what’s possible in brow makeup and is designed to mimic real hair in a single sweep, this brow marker delivers an instant confidence boost — no matter your brow story.
Brow Boost features a multi-stroke tip that in one effortless sweep, it creates hyper-realistic, featherlight hair strokes, replicating the natural look of real brow hairs — instantly and seamlessly.
The breakthrough triple-tip design delivers multiple fine lines at once, without skipping or bleeding and is created specifically for sparse or hairless areas. The result? A natural-looking brow, even where there is no hair to anchor pigment.
The waterproof formula offers 18-hour wear with a smudge proof formula, is available in three flexible, stretchable shades; Light, Medium, and Dark which are designed to adapt to multiple tones and is post-chemotherapy and post-partum safe.
Brow Boost is powered by a blend of brow-loving ingredients:
Glycerin – a powerful humectant that draws moisture into the brow hair, helping to maintain hydrate and smoothness
Butylene Glycol – enhances ingredients absorption and penetration and conditions the skin
Hydroxyethl Urea – offers long-last moisturisation, hydration, supports the skin barrier and helps to improve skin and brow texture
