The leading live and active bacteria supplement brand* Symprove will launch in 426 Tesco stores nationwide from w/c 16th February, marking its biggest grocery rollout to date.
The launch marks a significant step in bringing Symprove’s clinically proven gut health solution to a wider consumer audience as the category continues to grow rapidly.
The Tesco listing reflects Symprove’s ongoing growth, and retailers’ confidence in science-backed gut health. Tesco shoppers will be able to pick up 1-week packs in Mango & Passionfruit, Strawberry & Raspberry, and Pineapple, both online and in-store. The launch will be supported with a comprehensive promotion and marketing plan, designed to drive visibility and trial during a key sales period for wellness products.
Symprove, which recently received a Which? Best Buy award for their live bacteria supplements category, the first of its kind for Which?, has grown to become the UK’s #1*, underpinned by clinical research and its unique water-based formula. With demand for evidence-led gut health continuing to rise, the brand is now extending its reach further into mainstream grocery.
Will Bowler, Symprove CEO, says, “Launching into Tesco is a significant milestone for Symprove, and for the gut health category more broadly. We are seeing continued demand for clinically proven solutions, and this rollout means we can make our science-backed formula accessible to more consumers nationwide. Being available as part of the weekly shop is an important step in normalising daily gut health support.”
*UK’s No.1 live and active bacteria supplement. Source Euromonitor International Ltd; Consumer Health 2026ed., Symprove retail value sales, UK 2025 data.
