Urban Jungle, a leading insurtech provider and IKEA today announced a new partnership to launch Home Insurance for IKEA Customers across the UK. This partnership marks IKEA’s first collaboration with an insurance provider to further expand their life at home services.
The new partnership aims to simplify the process of insuring homes and the things in them, offering easy to understand and accessible insurance powered by Urban Jungle’s digital-first technology. Customers will be able to choose from a range of home insurance products, and tailor them depending on their needs.
Home Insurance for IKEA Customers is simple, functional, and affordable – giving customers peace of mind without surprise fees or jargon.
Built around the principle that covering your home shouldn’t be complicated, the insurance range offers clear, customisable coverage that can be purchased online in minutes, as well as monthly rolling plans so customers only pay for what they truly need. Unlike many traditional insurance providers that charge high fees to make changes, customers will be able to edit their policy for free online 24/7.
There are three policy types to choose from – Contents Insurance (covering up to £120k of contents, including renters, flat shares and students), Buildings Insurance (providing up to £1m of buildings cover as standard), and a combined Buildings & Contents Insurance policy. Customers can also tailor their cover with optional add-ons such as Accidental Damage, Home Emergency, Out of the Home cover, and Legal Expenses. Contents Insurance is available from just £60 per year.
To purchase, go to: ikea.co.uk/insurance
Urban Jungle, founded in 2016, has quickly become a prominent online home and travel insurance provider, helping over 300,000 customers across the UK. Urban Jungle offers insurance directly or through white label partnerships, using the latest technology to keep products fair and affordable – offering transparent pricing with no hidden fees, an easy online quote process and flexible monthly plans.
Jimmy Williams, CEO and Co-Founder of Urban Jungle, said: “We are delighted to partner with IKEA and this partnership marks a significant milestone in Urban Jungle’s mission. We believe in fair insurance for everyone, and by joining forces with IKEA, we can bring our technology-driven, AI powered accessible home insurance to an even wider audience. We are proud to be the first insurance provider to collaborate with IKEA in the UK, offering insurance that truly puts the customer first”
Callum Leavy, Country Customer Experience Manager, IKEA UK, said: “IKEA’s mission is to create a better everyday life for the many people, and that extends to feeling secure and protected in your home. By partnering with Urban Jungle, we are bringing a simple, functional and affordable home insurance product to our customers, ensuring they have peace of mind that their homes and belongings are protected. As part of our wider Life at Home services offer, this partnership helps us support customers beyond home furnishing, making everyday life at home a little easier.”
This partnership supports IKEA’s life at home service offer which includes home move & set up and the IKEA Family Credit Card.
