Vagabond Wines, the self-pour wine bar group, will open its newest bar in the heart of London on Friday, joining British Land’s major transformation at Broadgate. The new site brings Vagabond’s signature tap-and-pour experience to one of the City’s busiest transport and business hubs, with more than 100 wines by the glass, rotating discoveries, and a food menu built for sharing.
Set beside Liverpool Street Station and moments from the Broadgate campus, Spitalfields Market and Shoreditch, the location is perfect for after-work drinks, quick tastings between meetings, and long, curious evenings with friends. With strong weekend traffic from Essex and beyond, Vagabond Liverpool Street is set to become a new social landmark for wine lovers in the City.
Guests can explore at their own pace through Vagabond’s wall of self-pour machines, scan for tasting notes, and build flights with the Vagabond App, including the Find My Style quiz that matches drinkers to wines they’ll love. The opening also coincides with the relaunch of Vagabond’s cult Fondue campaign, which last year captured the screens and attention of Londoners and became a viral hit across the capital.
Christobell Giles, managing director of Vagabond Wines, said: “We’re thrilled to be opening in the heart of the City, surrounded by so many people who already know and love the brand from our Shoreditch and Monument sites. Liverpool Street gives us the chance to reach new audiences right at the centre of London’s energy.”
Liverpool Street follows Vagabond’s new flagship opening at St Paul’s in September and forms part of the brand’s ambitious expansion under the Majestic Wine Group, with backing from owner Fortress Investment. The group plans to double Vagabond’s footprint over the coming years through selective city openings and partnerships with leading property developers, such as British Land, as it seeks to connect with new audiences across the UK.
As part of that wider growth story, Vagabond will open the UK’s largest urban winery at Canada Water next month. The 6,000 sq ft site will be able to produce 100,000 bottles over the next five years and will include a bar, shop, and event space for 200 people. Making wine in London allows Vagabond to connect directly with wine drinkers across the capital and beyond, creating an experience that resonates with a new generation who want more from the places they drink. The winery will showcase the full winemaking journey in an urban setting, bringing Londoners closer to the craft, while giving Vagabond-produced wines new homes in its bars and across Majestic Wine Group stores nationwide.
John Colley, executive cChairman and CEO of Majestic Wine Group, added: “This opening forms part of a major multi-site expansion plan, with millions being invested to grow Vagabond as a key part of the Majestic Wine Group. It’s about reaching the next generation of wine drinkers; building new experiences and digital connections that make great wine more accessible, social, and fun, and sharing that love of wine across the group.”
Vagabond’s model, part wine bar, part experience, continues to redefine how people discover and enjoy wine. With new sites opening across London, to join their venue in Birmingham, and further expansion planned, the brand’s focus remains on making great wine fun, social, and accessible for all.
