Virgin Wines, one of the UK’s largest direct-to-consumer online wine retailers, is pleased to announce that it has agreed a strategic partnership with Ocado.com, the world’s largest dedicated online supermarket.
Starting on 2nd October 2024, Ocado customers will have access to an exclusive selection of 50 wines from the Virgin Wines portfolio, carefully curated by both the Virgin Wines and Ocado buying teams. Previously available only to Virgin Wines customers and sold as part of multi-bottle cases, this marks the first time these wines will be offered as individual bottles.
Virgin Wines continues to deliver high-quality wines that combine exceptional value with innovation and small-batch production, while leveraging its unique customer-driven buying model to create value-accretive partnerships with leading brands.
Jay Wright, chief executive officer at Virgin Wines, commented: “We are thrilled to be working with Ocado to bring our expertise in sourcing and creating wines to its considerable audience. This collaboration allows us to introduce Ocado customers to a hand-picked selection of exclusive wines from our large and distinctive portfolio.
Virgin Wines has long-standing relationships with a considerable network of independent winemakers across the world. Our team work closely with them to create a unique range that is constantly evolving to meet the varying needs of different consumers. I’m confident the wines selected for our range at Ocado will resonate with both seasoned wine enthusiasts and those looking to discover something new.”
