Fragrance-led home and lifestyle brand Fabulosa has secured a new partnership with United UK, opening doors to growth in the convenience channel across Scotland.
The premier cash and carry group, which is firmly committed to supporting the independent retail sector by providing world-renowned brands at competitive prices, will now be distributing Fabulosa’s wide range of fragranced household cleaning products via its three major depots in Scotland. The move represents Fabulosa’s next milestone in this market and will accelerate the brand’s geographic expansion in convenience retail.
Notably, United UK is the first Scottish wholesaler to launch Fabulosa’s price-marked packaging range, highlighting its unbeatable value and helping to drive rate of sale for retailers in Scotland.
Ricky Lee, sales director at Fabulosa, commented: “The convenience sector remains a key focus for the business, and we are hugely excited to announce our new distribution agreement with United UK which will support our ambitious growth plans across the convenience market in Scotland.”
Ricky continued, “We have a strong network of retail, wholesale and convenience partners that are instrumental to our continued success, and we look forward to working closely with these valued partners in 2025 to bring more Fabulosa products and fragrances to more households across the UK and beyond.”
Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.
Very early on, Fabulosa established itself as a fragrance brand, with its products acting as high-quality vehicles for fragrance innovation. If a product can benefit from fragrance, Fabulosa will develop and disrupt the relevant category accordingly. Fragrance innovation remains Fabulosa’s primary focus with trend/insight-led fragrance launches every season, inspired by fragrance, fashion and interior design.
Having firmly established the brand in the UK, the Fabulosa team now runs an international operation from their base in Nantwich, Cheshire. Fabulosa began building its export channel in 2021 and has since achieved significant international growth. The brand now distributes its fragranced household cleaning products across Europe, Africa, West Asia and Australia.
