Voyado, the Swedish retail technology platform, has been selected by luxury Scottish cashmere and clothing brand, Brora, to enhance its purchasing journey for customers, helping the brand focus on creating a truly personalised experience.
Voyado has kicked off 2024 on a strong note, already announcing multiple new collaborations with prominent fashion brands. This is Voyado’s latest luxury brand partnership in the UK, demonstrating the platform’s capability and versatility in enhancing the retail experience for diverse sectors. This forms part of Voyado’s overall strategy, supporting luxury retailers to overcome challenges related to driving repeat custom without eroding brand value and margin. By combining loyalty concepts and CDP in one platform, Voyado’s retailers can gain a better understanding of how different customer cohorts behave, and look for innovative ways to motivate them.
Brora has partnered with Voyado to help to achieve several goals. Known for its high-quality cashmere products, Brora seeks to integrate data from various customer touchpoints, encompassing both online and physical interactions. This will help Brora to implement targeted marketing campaigns and communicate with individual customers more effectively. The partnership with Voyado will help to streamline Brora’s outreach efforts by providing a unified customer data overview, enhancing customer engagement.
Already a partner to numerous brands in the Nordics, Voyado continues to grow its influence and showcase its technological expertise across different markets.
Karl Stone, VP of Voyado UK and Ireland, said: “Our partnership with Brora is a testament to Voyado’s ability to adapt and serve the unique needs of luxury brands. By integrating diverse customer data streams, we are setting new standards in personalised customer experiences, driving both customer satisfaction and business growth for Brora and our other partners.”
Lola Keeling, website manager, Brora, said: “We’re excited to start working with Voyado to build more tailored customer journeys. For us, it was important that we could link up all our data from our customers’ different touch points, both online and in-store, to easily execute campaigns and communicate with our customers in a much more efficient way. Voyado’s solutions was the best equipped to solve this for us, and also gives us scalability for the future when we begin to incorporate aspects such as Loyalty Management and omnichannel communications moving forward.”
This year will continue to be a focused year of growth for Voyado as it expands its position in the UK retail market. It has already secured new partnerships, with Luca Faloni, Belstaff and parenting brand parenting brand Silver Cross in recent months. The addition of Brora will help deliver the company’s ambition to support businesses in transforming customer interactions.
