wagamama is set to turn up the heat this summer by becoming the first major national restaurant chain in the UK to partner with iconic South Korean instant noodle and sauce brand, Buldak.
Launching in restaurants nationwide on 17th June, this innovative new food collab is Buldak’s biggest ever UK national partnership bringing the viral “spicy or nothing” energy of the brand’s world-famous sauces directly to the wagamama bench.
At the heart of the launch is the integration of Buldak’s signature sauce into wagamama’s pan-Asian cuisine, inspired by Korean dishes and Buldak’s legendary fiery kick. The new menu is designed for those who live for the thrill of the chill.
The exclusive menu additions include:
| MAIN Buldak bibimbap A vibrant wagamama reimaging of the Korean “mixed rice” classic.
A base of kimchee fried rice is topped with tender beef brisket. Fiery sauce is balanced out perfectly with baby corn, green beans, and red pepper.
Of course, all topped off with a generous drizzle of the signature Buldak hot sauce and garnished with tangy pickled red cabbage.
| SIDE Buldak fire wings A side dish that is, literally, too hot to handle.
Perfect for sharing, these crispy chicken wings are coated in the fiery signature sauce.
Each wing is finished with a crunch of fried shallots, toasted sesame seeds, and fresh ramen-cut spring onions. |
For true spice-seekers who believe there is no such thing as “too hot”, wagamama will also offer extra Buldak sauce on request, allowing guests to fully customise their heat levels.
The collaboration arrives as Korean cuisine continues to dominate food trends. By partnering with an iconic brand like Buldak in a UK first, wagamama aims to drive excitement among Gen-Z audiences and for all guests who love bold flavours who already celebrate the Buldak brand’s bold flavours and viral cultural presence.
Christina Connor, Senior Food Innovation and Marketing Manager at wagamama said, “At wagamama, we’re always looking for authentic ways to push flavour boundaries, and partnering with a cultural powerhouse like Buldak allows us to do exactly that.”
We know our guests crave the bold, high-heat experiences they see trending online, so this collab is about more than just a new sauce, creating an innovation moment that sparks real connection over shared experiences. Collaborating with Buldak is a milestone we are proud of as we continue to evolve our menu for a new generation of spice-lovers.”
Belén Llamazares, Marketing Director of Samyang Foods Europe,said: “Buldak has always been a pioneer in bringing bold, intense spicy flavors that awakens all your senses. Buldak actually started its spicy revolution right here in the UK, sparking global fandom with consumers.
Originally starting from our high-quality tasty noodles, we now bring that distinctive Buldak fiery taste through a range of hot sauces, so consumers can dip, drizzle and even cook their favourite dishes with Buldak. Our collaboration with wagamama fuels our common goal to bring consumers together to discover bold, new and spicy experiences.
The Buldak fire wings and Buldak bibimbap will be available in all UK restaurants and for delivery on Deliveroo and Uber Eats, starting 17th June 2026.
