Caravan, the craft coffee and all-day dining pioneer, has teamed up with Waitrose to launch a selection of its home compostable coffee pods and premium coffee into the national retailer for an exclusive supermarket listing.
Waitrose will become the first supermarket to stock Caravan products and as of 16th October, Caravan’s ‘Daily’ and ‘Market Blend’ coffee pods will be available in more than 120 Waitrose stores across the UK. Caravan’s “The Daily” – All Day Blend and “No Boundaries” – Female Farmed Blend coffee will be stocked in more than 250 Waitrose stores nationwide. The range will also be available to purchase online from waitrose.com.
The new listing comes at a time when coffee overtakes tea as the UK’s number one drink, as found in research conducted by Statista Global. Caravan’s supermarket debut marks the next step in the London-based brand’s mission to eliminate coffee confusion for UK consumers by disrupting how, when and where great coffee is drunk. With on-pack taste profiles, strength indicators, plus online brew guides, Caravan is making great coffee accessible to all.
The Daily – All Day Blend is a Caravan customer favourite and go-to for any way drinking around the clock. Developed to taste great brewed as both espresso and filter, The Daily – All Day Blend has tasting notes of dark chocolate, hazelnut and shortbread, a classic coffee thick bodied with low acidity and a clean finish.
No Boundaries, one of Caravan’s signature craft coffee blends, is grown by women as part of Caravan’s Female Producer Programme. Tasting notes feature brown sugar, vanilla nougat and raspberry with plenty of sweetness and a burst of balanced acidity.
The Market Organic Coffee pods are inspired by the first Caravan restaurant and roastery on Exmouth Market. It’s a timeless organic coffee blend crafted for sweetness and vibrancy with milk chocolate, honeycomb and red apple tasting notes. The pods are Nespresso® compatible and home compostable plus the ground coffee also comes in 100% recyclable packaging.
Laura Harper Hinton, Caravan co-founder and chief executive officer, said: “We are so excited to see Caravan coffee stocked in Waitrose stores across the country and share our passion for good quality coffee. From creating signature blends fit for morning, noon and night in our very own roastery in North London, we want to make it easy for people to choose great coffee in local stores.”
Coffee has been at the heart of Caravan ever since it started roasting beans in the basement of its first restaurant in Exmouth Market. Caravan has journeyed around the world – meeting craft coffee producers, sharing a cup, then roasting and blending beans to share with coffee lovers around the UK. Caravan now sources coffee beans from across ten different countries, including women’s associations and cooperatives to support their labour in the coffee industry through its Female Producer Programme.
Caravan’s Waitrose range is available to buy in-store and online from 16th October from RRP £7.50.
No Boundaries – Female Farmed Blend Ground Coffee (200g) – RRP £7.50
The Daily Blend – All Day Blend Ground Coffee (200g) – RRP £7.50
The Daily Blend Coffee Pods (Pack of 10 pods) – RRP £5.00
Market Organic Coffee Pods (Pack of 10 pods) – RRP £5.00