Waitrose Crouch End has opened the doors of its store on The Broadway today following a multi-million pound refurbishment, designed to deliver an even better experience for customers.
The transformation brings a host of new features and improvements to the 6,000sq ft branch, which this year celebrated its 16th anniversary (Waitrose Crouch End opened on 8th October 2009). Relaunching at 7am on Friday 28th November, Waitrose Crouch End is primed and ready to greet customers with everything from fresh produce and the best quality meat, fish and cheese to dinner from food lovers’ favourite –Waitrose No. 1, as well as desserts and beer, wine and spirits.
Branch manager, Harry Turner, who leads a team of 85 Partners at the shop – including six Partners who have worked in the store since it opened – said: “It has been an incredibly busy and exciting period, and the entire team has worked tirelessly to transform Waitrose Crouch End just in time for the festive season. We are absolutely delighted to welcome back our loyal customers and invite everyone to experience our new-look store. Beyond offering the very best in quality food and drink, we are proud to combine our convenient delivery and pick-up options with the excellent service the Partnership is renowned for.”
Highlights of the multi-million pound investment include:
Increased Product Selection: across dinner for tonight options and household goods.
Expanded Wine Offer: including a selection of new wines and non-alcoholic options.
New Customer Coffee Machine: enjoy a regular hot drink from the self-serve machines with milk alternatives available.
New Refrigeration and Air Conditioning: replaced for improved energy efficiency.
Local customers are able to pick up John Lewis, Waitrose Entertaining and Waitrose Cellar orders in store, as well as order home delivery from the shop using Deliveroo, Just Eat and Uber Eats.
The first shoppers through the doors will be greeted with the gift of a free tote bag for their groceries.
Nationwide investment
Waitrose is investing in every shop nationwide, from refurbishments to new openings. The £1 billion, multi-year programme is designed to offer the very best products, service and shops for customers.
Last month, Waitrose opened its first ever ‘Home of Food Lovers’ concept store in Newbury, reinforcing its mission to be the first choice for food lovers. Once tested with customers, new concepts will be introduced to other shops and become part of the blueprint for new Waitrose shops. Last month also saw the relaunch of Waitrose Weybridge and Waitrose Pontprennau – with a multitude of store transformations still to come in the new year and beyond.
In addition, the retailer has announced a new 360,000 sq ft distribution centre at Mountpark’s Bristol 360 which will deliver to around 50 current Waitrose shops, with the capacity to accommodate more. Plus, in 2027, Waitrose’s first new full-line supermarket for seven years will open at Brabazon, an award-winning new town in Bristol. The 30,000 sq ft store will create around 150 new jobs.
Little treats
Waitrose has launched ‘Little Treats’ – a brand new member benefit. The new addition gives My Waitrose customers the chance to claim up to three treats each month, from free products to money-off their shop – making it the supermarket’s biggest giveaway since the return of free coffee earlier this year.
My Waitrose customers will now be able to access a brand-new ‘Little Treats’ tracker in their Waitrose account online or in the app. Once they have spent £50 a ‘Little Treat’ voucher will automatically pop up in their account, and another when they have spent £100, and a third when they have spent £250. At the beginning of each month the count will reset to zero, giving customers the opportunity to enjoy dozens of little treats over a year.
