Walkers has teamed up with VCCP on a tactical Easter campaign that highlights a savoury alternative to chocolate.CAMPAIGN TITLE: Walkers Easter
CLIENT: PepsiCo
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: Mark Orbine
COPYWRITER AND ART DIRECTOR: Paul Kocur and Chris Willis
MANAGING PARTNER: Olivia Packshaw
SENIOR ACCOUNT DIRECTOR: Patrick Bolton
ACCOUNT MANAGER: Mollie O’Sullivan
GROUP PLANNING DIRECTOR: Richard Harriford
PLANNING DIRECTOR: Rebecca Pinn
PRODUCTION COMPANY: Girl&Bear
INTEGRATED PROJECT DIRECTOR: Brad Willis
SENIOR INTEGRATED PRODUCER: Rebecca Hunnybun
ARTLAB MANAGER: Dan Datson
CREATIVE ARTWORKER: Vladimir Stolyarov
AD DELIVERY EXECUTION: Lee Forster, Repro
RETOUCHING: Stanleys
MEDIA BUYING AGENCY: OMD
BUSINESS DIRECTOR: Dan North
ASSOCIATE DIRECTOR: Amber Bray
PEPSICO
UK CMO: Fernando Kahane
MARKETING DIRECTOR: Wayne Newton
SENIOR MARKETING LEAD: Irina Panescu
HEAD OF MEDIA & PLANNING: Ed Sanderson
UK MEDIA STRATEGY LEAD: Harry Drakes
BRAND MANAGER: Lizzie Barnes
