To help retailers capitalise on Easter confectionary sales, leading Irish chocolatier Lir Chocolates is expanding its range introducing three new Easter eggs – two from Baileys Chocolate and one from Guinness – while also bringing back seasonal favourites. Baileys Chocolate is launching two new Easter eggs, a Baileys Salted Caramel Easter Egg and Baileys Strawberries and Cream Easter Egg, available from Ocado and selected retailers, RRP £8, and catering to consumers seeking to trade up to indulgent, adult Easter treats.
The Baileys Salted Caramel Easter Egg has a milk chocolate shell with crunchy caramel pieces and includes Baileys Salted Caramel Chocolate Truffles, while the Strawberries and Cream Easter Egg is a white chocolate shell with strawberry pieces, accompanied with Strawberries and Cream Truffles. Baileys Chocolate is also bringing back its much-loved Baileys Chocolate Original Easter Egg for 2024, available from selected retailers, including Sainsbury’s, ASDA, Morrisons, RRP £8. The Baileys Chocolate Easter Egg includes a milk chocolate shell egg with a hint of the iconic flavour of Baileys Irish cream liqueur, accompanied by Original Baileys Chocolate Truffles.
Lir Chocolates is also launching a brand new Guinness-flavoured Rugby Ball Easter Egg, available from selected retailers, including Sainsbury’s, ASDA and Ocado, RRP £8. The Easter Egg comes with a robust dark chocolate shell, alongside Guinness chocolate truffles. The truffles feature a dark chocolate shell filled with a Guinness-flavoured centre.
With striking designs for maximum shelf impact, each egg is in a carton with no plastic fitments as Lir Chocolates continues its journey towards reducing plastic from its packaging and providing more sustainable products for consumers to shop.
Alison Robson, Baileys Chocolate marketing manager, said: “The trend towards premiumisation in the chocolate industry is on the rise across various retail channels, as consumers increasingly seek out enhanced quality and value from their purchases. This is particularly true for those shopping ‘Adult Easter’ gifts with the demand for luxury eggs for adults booming. All three of our new Easter eggs as well as the Baileys Chocolate Original Easter Egg, are designed to address this demand by providing adults with a premium Easter egg option from distinguished and creditable brands, all at an affordable price point.”
Lir was founded in 1987 by Connie Doody and Mary White and since then, the craft behind truly exceptional hand-finished and hand-decorated chocolates has been central to the business. The team at Lir is constantly exploring, experimenting, and pushing the boundaries of what is possible at the hands of the modern chocolatier.
