Brits are obsessed with making the most of summer, yet for many, that ‘hour in the sun’ still ends up spent at their desks. Now, Wasabi Sushi & Bento is stepping in to change that with the launch of British Sushi Time (BST), encouraging the nation to reclaim their lunch breaks, step outside and spend more time together. At the heart of British Sushi Time is the Sushi Alfresco Meal Deal for Two, created to make it easier for Brits to swap ‘al desko’ for al fresco.
It comes at a time when, despite longer days and warmer weather, many Brits remain tied to their desks at lunchtime. Nearly half (46%)** of UK workers typically eat lunch at their desk or place of work, highlighting a clear gap between how we want to spend our time and the reality of modern working life.
With lunch increasingly squeezed between meetings and emails, stepping outside, and sharing that time with others, is becoming less of a habit and more of a conscious choice.
British Sushi Time (BST) is Wasabi’s call to action this summer, encouraging a more fun, social way to spend lunch by stepping away from desks, heading outdoors and enjoying fresh, flavour-packed sushi together.
Designed for sharing, the Sushi Alfresco Meal Deal for Two includes two large sushi sets, two onigiris and two waters for £22. At just £11 per person, it offers an easy win for team lunches, midweek catch-ups to spontaneous park plans with friends, a clear upgrade from the usual desk sandwich.
To celebrate International Sushi Day (18th June), Wasabi is inviting fans to get their hands on the summer deal completely FREE if they turn up at participating stores between 11am and 3pm in salmon pink with a friend. Whether it’s a subtle blush tone or a full ‘on Thursdays we wear pink’ energy, those dressed for the occasion can tuck into the limited-edition meal deal, ideal for sunshine lunches, park dates and finally giving your desk lunch a day off.
[Mays Elansari, Marketing Director]: “Brits are obsessed with making the most of summer, but too often that ‘hour in the sun’ ends up spent at our desks. There’s a real gap between what we intend to do and what we actually do at lunchtime. That’s why we created the Sushi Alfresco Meal Deal for Two to help close that gap, giving people a simple excuse to step away from their screens, head outside and properly enjoy lunch together.”
The new Sushi Alfresco Meal Deal for Two is in participating Wasabi stores from 18th June until 4th August. Available at £22, the meal deal includes any two large sushi sets, any two onigiris and any two waters, offering the perfect reason to go outdoors with a friend, family or colleague.
For full details, participating locations and terms and conditions, visit Wasabi’s website at www.wasabi.uk.com and follow Wasabi on Instagram (@WasabiUK), Facebook (Wasabi.sushibento.uk) or TikTok (@Wasabi_UK).
*At participating stores
** Source and data found via YouGov
