Wasabi, the leading Sushi and Bento restaurant group, has announced the launch of its hot meal deal, marking a significant step for the brand as it looks to drive value, frequency and relevance during the key winter trading period.
Designed to appeal to increasingly value-conscious consumers, particularly during the January squeeze, the new meal deal centres on Kobachi, Wasabi’s newest product range. Created for flexibility and convenience, Kobachi delivers generous portion sizes that work perfectly as part of a complete hot meal, without compromising on quality or taste.
The new Kobachi range features Chicken and Beef Biang Biang Kobachi, with either tender spiced chicken or soy and garlic marinated beef, and both served with rich, comforting Biang Biang noodles, fresh vegetables, accompanied by a vibrant edamame bean salad, crisp Asian slaw and a pot of chilli oil. Each dish delivers bold Wasabi flavours in a perfectly sized format.
Running from 8th January for a limited time, ‘Your Kobachi Meal’ builds on this new range by offering a hot, satisfying winter meal deal, serving big flavours in little bowls, designed for those looking to spend smarter without compromising on flavour or quality. The deal includes a Kobachi bowl, paired with a hot snack and a drink. Unlike many meal deals on the market, Wasabi’s offering is served hot – making it the perfect deal for the colder months.
The meal deal will be available from £8.95, and hot snack options will include favourites such as gyoza or chicken pops, paired with a drink to complete the meal. The result is a generous, balanced choice that feels comforting, convenient and satisfying.
With Kobachi firmly in the spotlight, Wasabi’s meal deal offers a simple yet satisfying solution for winter, combining bold flavour, generous portions and great value when it’s needed most.
The meal deal will be available across all UK branches for a limited period from 8th January. Customers can also join the free Wasabi Rewards Programme, earning rewards with every visit via the Wasabi app.
