Watches of Switzerland, the leading luxury watch retailer in the UK, has unveiled its Oxford Street showroom following an extensive expansion and enhancements. Watch enthusiasts are welcomed into this exquisite space on London’s iconic shopping destination and Europe’s busiest high street.
The refurbishment brings with it exciting brand enhancements that all complement the existing Rolex area. Spread over three floors with two-floors of luxurious branded areas and a renewed service lounge on the lower ground floor, which has been designed to create a much lighter and welcoming environment for clients.
On the ground floor the expanded showroom has open plan layout upon entry enabling clients to identify brands they know and like but to also discover new and exciting brands. Cartier is a new brand to the Watches of Switzerland Oxford Street showroom situated in the expanded space created from acquiring the unit next door. The brand displays highlight the most iconic timepieces from the Maison including the Cartier Tank, Santos de Cartier, Ballon Bleu de Cartier in addition to the latest iterations of the Panthère de Cartier, Tank Normale, and Baignoire.
Hublot has also moved into the expanded new area on the ground floor next to Cartier. There is also an enlarged branded area for TUDOR which has moved to a new location on the ground floor, situated next to the Breiting branded area.
Longines is a welcome return to the showroom with new branded area on the first floor. Grand Seiko and Bremont are both available to clients in their respective branded areas on the first floor, with a new dedicated Watches of Switzerland Certified Pre-Owned branded area offering clients a wider range of highly sought after timepieces that are readily available.
The newly renovated showroom features a bar and lounge area on the first floor for clients to relax and enjoy the finest in retail hospitality. There is also a conference room available on the same floor allowing for additional privacy and an enhanced client experience.
The enhancements made to the showroom in terms of furnishing and materials include new stone top display tables that will house additional brands and can be moved apart to allow single brands in the future. The lighting has been carefully designed to highlight the watches in the best possible way, while the layout of the showroom has been optimised to make it easy for clients to browse and explore the latest and the core collections.
Commenting on the opening of the new showroom, Craig Bolton, President of Watches of Switzerland Group UK, and Europe, said: “We are thrilled with the enhancements made to our Watches of Switzerland, Oxford Street showroom which significantly elevates the overall client experience. We are also delighted to now offer Cartier timepieces, an iconic brand synonymous with style, it is a fantastic addition for watch enthusiasts and collectors. The new dedicated area for our Rolex Certified Pre-Owned upstairs also reflects the depth of our offering and our dedication to this growing sector within our business. Clients are presented with a carefully curated mix of highly sought after brands, combined with incredibly knowledgeable showroom experts to ensure they experience the best guidance in their purchasing journey.”
